Quoted from the NY times:
"A progressive society should weigh the moral costs and benefits of practices like these. Misrepresentations of chimpanzees may not be as repugnant as racism, bigotry or sexism. But they can still serve as a benchmark for our society’s moral progress.
The good news is that a growing number of companies, including Honda, Puma and Subaru, have pledged to stop the use of primates in advertisements. The journal Science recently stopped its promotional campaign featuring chimpanzees in hats reading the magazine. That two consecutive Super Bowls have gone by without a major ad campaign featuring a chimpanzee is reason for optimism. Sometimes, success has to be measured in small increments."
>>>>>Steve Ross missed the whole point - the reason that these businesses have stopped using chimps is that when people see chimps they are reminded of Shrub, and there goes the advertising dollar down the toilet!<<<<<
http://www.nytimes.com/2008/07/21/opinion/21ross.html?_r=1&th&emc=th&oref=slogin