Politico: The McCain-Latino disconnect
By DAVID PAUL KUHN | 7/27/08
GOP strategist Bill McInturff has long emphasized that earning 40 percent of the Hispanic vote is critical for Republicans to win. Today, McInturff is John McCain’s pollster, and by his metric McCain has a serious Latino problem. While he earned the support of about seven in ten Hispanics in his last Arizona Senate race, a Pew Hispanic Center poll released Thursday shows that just 23 percent of Latinos intend to vote for McCain in the presidential contest, barely half of the four in ten Latino voters who exit polls showed voted for President Bush in 2004....
McCain’s problem looks to be most pronounced among Protestant Latinos, who had seemed to be the GOP’s doorway into the Hispanic population. From 2000 to 2004, Protestant Latinos increased their share of the total Hispanic electorate from 25 percent to 32 percent, in large part because of Bush’s evangelical outreach and strategic microtargeting of the community. Even as turnout increased, support for Bush among the group rose from 44 percent in 2000 to 56 percent in 2004. The Pew poll, however, shows that only a third of Protestant or Evangelical Hispanics intend to vote for McCain, while 59 percent support Obama — who also enjoys a 50-percentage-point lead among Catholic Latinos, long a solid bloc of the Democratic coalition.
While McCain and Bush have similar views on most social issues, including abortion, McCain's candidacy may mark a return to an era of blue-blooded Republicans less vocal about their religious beliefs. Barack Obama, by contrast, speaks comfortably and frequently about his faith.
The biggest reason for the shift, though, has been the heated debate over immigration reform that has alienated many Hispanic voters previously receptive to the GOP — and that nearly cost McCain, a co-sponsor of the bipartisan 2006 immigration reform bill that inflamed conservatives, his party’s nomination. In the 2006 midterm election, exit polls showed Latino support for Democrats had increased by 16 percentage points from 2004, compared to a six-percentage-point increase among whites. While McCain’s support of the immigration bill — which was eventually voted down — appealed to many Hispanics, it infuriated some conservatives. McCain, his campaign then floundering, promised primary voters that he had “got the message,” vowed to prioritize enforcement and even claimed he wouldn’t have voted for his own bill it if was to have come up again.
The shift in tone placated conservatives while infuriating many Hispanics.
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“You begin with the anti-immigrant legislation that came out of the House and jump started a level of activism in the Latino community that we had not seen ever,” said Adam Segal, director of the Hispanic Voter Project at Johns Hopkins University “and you add to that the favorable political environment for Democrats in general,” and it’s hard, he said, to see McCain’s numbers among Hispanics improving. “This cycle is extremely favorable to Obama and the Democrats,” Segal, who then paused before emphasizing “extremely.”
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