Claim: Ad Attacking Obama For Canceled Troop Visit Mainly Intended For Media
By
http://tpmelectioncentral.talkingpointsmemo.com/profile/sargent">Greg Sargent - July 28, 2008, 1:55PM
Okay, this is interesting: It looks as if the
http://tpmelectioncentral.talkingpointsmemo.com/2008/07/mccain_ad_obama_isnt_there_for.php">new McCain ad falsely attacking Obama over his canceled troop visit may not really have a lot of money behind it, suggesting that its real purpose isn't getting it before voters directly.
Rather, the real target audience may be the media -- meaning that the McCain camp's goal is largely to get the ad debated in the press and to drive the conversation that way.
Evan Tracey, who tracks media buys at the Campaign Media Intelligence Group, took a look at the McCain buys and discovered that an
http://tpmelectioncentral.talkingpointsmemo.com/2008/07/mccain_camp_rolls_out_brutal_n.php">earlier McCain foreign policy attack ad, as well as the troop visit attack spot launched this weekend,
http://www.politico.com/blogs/bensmith/0708/Tracey_Small_buy_for_two_negative_ads.html?showall">are running in almost no battleground-state markets, with the new spot only running in Denver and Washington, D.C.:
"They're probably one part ads and one part press release," he said of the two spots. "I don't think these are in any part cornerstones to his message these days -- I think they're really designed to get in the press."
So, the bogus troop-visit attack ad's primary goal is to get reporters and pundits to talk about it. The McCain campaign is counting on the media to amplify the message for them.
Maybe that alone could persuade media folks to gear up those fact-checking skills and start calling out the ad as false?
http://tpmelectioncentral.talkingpointsmemo.com/2008/07/ad_attacking_obama_for_cancele.php">Link