http://blogs.cqpolitics.com/trailmix/2008/07/john-the-ripper-attacks-barack.htmlJohn the Ripper Attacks Barack's Balloon
By Craig Crawford | July 30, 2008 2:00 PM
Weeks ago an adviser to John McCain told me they would go "hard negative" against Barack Obama because "if we don't puncture his balloon this summer he will float right out of our hands."
Make no mistake about it.
McCain's recent attacks are not isolated incidents. They are part of a long range plan to develop several story lines, or "narratives" as the political pros say, aimed at making Obama seem to be a risky choice for the White House.
Other campaigns I've seen embark upon such a strategy actually plotted this stuff on a calendar, methodically unveiling new charges just as the opponent and the news media were untangling any misrepresentations (or lies) in the last round.
This strategy depends on finding negative narratives that feel sort of true to a lot of voters, concerns that are usually surfaced in focus group polling. Once a promising story line is identified, every day you look for anything -- no matter how minor or misleading -- that might support it. Even stretching the truth, or worse, about a particular episode can work if it fits into a narrative that voters already believe about your opponent.This is how Al Gore became seen as a serial exaggerator in the 2000 campaign. Many of the charges leveled at him, such as taking credit for the birth of the Internet, were overstated at best. But they fit a pattern that voters saw in Gore.
Consider the Obama arrogance narrative that Republicans are now developing. Even Democratic Party research has shown some voter unease along these lines. That is how McCain might get away with stretching the truth about why Obama didn't meet with injured troops on his foreign trip. (That episode also fits another narrative that the GOP is nurturing -- accusing him of indifference to the military.)
Still, with McCain doing so much of the heavy lifting in his personal remarks and television advertisements, he runs the risk of feeding his own negative narrative as ill-tempered and angry.