Analysis: Four things McCain needs to accomplish this week
http://www.cnn.com/2008/POLITICS/09/02/rnc.analysis/index.htmlST. PAUL, Minnesota (CNN) -- The opening session of the 39th Republican National Convention -- largely overshadowed by Hurricane Gustav -- was officially gaveled to order on Monday afternoon
in the midst of what may be the most inhospitable climate for the GOP since the Great Depression.First, reintroduce the public to war hero John McCain.Democratic strategists want voters to think of McCain as an out-of-touch beltway insider who doesn't know how many houses he owns.
Republican strategists want voters to think of McCain as the fighter pilot who spent more than five years in one house: the Hanoi Hilton.
The spotlight was initially going to shine most brightly on McCain's military record on Monday, a day convention organizers planned to focus on the theme of national service. Expect that to now be pushed back to Tuesday or later.
Second, McCain needs to make it clear that his first term will not be Bush's third term.After watching the Democratic Convention last week, a casual political observer could be excused for confusing McCain with Dick Cheney. Speaker after speaker referred to an endless litany of failed "Bush-McCain" policies, a simple but potentially devastating strategy in a year in which most voters are hungry for change.
According to the August 23-24 CNN/Opinion Research Corp. poll, 50 percent of voters believe McCain's policy positions and Bush's policy positions are indistinguishable; 49 percent believe they are different. McCain will have an exceedingly hard time finding 270 electoral votes in November if half of the electorate thinks he's the next Bush.
Third, the McCain campaign can't afford to bungle Palin's rollout. You never get a second chance to make a first impression. Just ask Dan Quayle.The fourth and final item on McCain's convention agenda: attack.If the election of 2008 is indeed about the need for change, the easiest and most obvious option for voters is to change the party in the White House.
It's up to McCain to convince enough voters that Obama is too liberal, too inexperienced and too risky to sit in the Oval Office. McCain needs to use the convention to chip away at the public's largely positive image of the Democratic nominee. It will be awkward to do so right after asking Americans to put aside partisanship in the wake of Hurricane Gustav.