"pro-life" when they are anything but.
Clean air act, No child left behind, etc etc.
Since the Reagan years they have been calling their programs the exact opposite of their true purposes. George Lakoff has been describing this for years, and trying to get the Democrats to use the language to OUR advantage instead of leaving it to the repukes.
Frank Luntz is the repuke expert on this...
He is the reason that people are conned into voting against their own best interests.
It is a long term semantic con job.
http://en.wikipedia.org/wiki/Frank_Luntz
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Luntz's specialty is “testing language and "finding words" that will help his clients sell their product or "turn public opinion on an issue or a candidate.”
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The way my words are created is by taking the words of others — average Americans, not politicians. I've moderated an average of a hundred plus focus groups a year over five years...I show them language that I've created. Then I leave a line for them to create language for me."<2>
In a January 9, 2007, interview on Fresh Air with Terry Gross, Luntz redefined the term "Orwellian"in a positive sense, saying that if one reads Orwell's Essay On Language (presumably referring to Politics and the English Language), "To be 'Orwellian' is to speak with absolute clarity, to be succinct, to explain what the event is, to talk about what triggers something happening…and to do so without any pejorative whatsoever."<3>
Soon thereafter on the same program, he discussed his use of the term, "energy exploration" (oil drilling). His research on the matter involved showing people a picture of current oil drilling and asking if in the picture it "looks like exploration or drilling." He said that 90 percent of the people he spoke to said it looked like exploring. "Therefore I'd argue that it is a more appropriate way to communicate." He went on to say "if the public says after looking at the pictures, that doesn't look like my definition of drilling—it looks like my definition of exploring—then don't you think we should be calling it what people see it to be, rather than adding a political aspect to it all?" Terry Gross responded: "Should we be calling it what it actually is, as opposed to what somebody thinks it might be? The difference between exploration and actually getting out the oil—they're two different things, aren't they?"<3>
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