A major party presidential campaign has hundreds of millions of dollars at its disposal. It can hire the best talent available at every level. When it screws up the simple things, that's an alarm bell to pay attention to the existence of a larger, behind-the-scenes, dysfunction.
Yet even in the case of, say, a town council election of scant resources, a union picket line or a modest demonstration or press conference for a political cause, every political pro, ad agency, PR flak and community organizer knows the importance of what we call "visuals."
You simply do not send your candidate or product out in front of the public and the media without constructing and controlling the panorama that will be in the camera angle. Political campaigns have an entire staff category devoted to that task: the advance team. Both parties have a cadre of professionals for that work at their beckon call. It's the first and easiest thing about organizing an event, and to mess it up is always an act of political malpractice.
In the case of the multi-millionaire presidential campaign of Senator McCain last night, that malpractice rose to a level of incompetence that sabotaged the most important night of his quest for the White House.
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