Obama, have you hired this guy yet?

[Bread and Circus]

http://www.huffingtonpost.com/joseph-romm/can-obama-win-with-half-a_b_125700.html

Can Obama Win With Half a Messaging Strategy and Half a Ticket?

There is a simple fact about elections that has eluded Democrats in every presidential campaign they have lost in the last 40 years: that as a candidate, you have to focus first and foremost not on a litany of "issues" but on four stories: the story you tell about yourself, the story your opponent is telling about himself, the story your opponent is telling about you, and the story you are telling about your opponent. Candidates who offer compelling stories in all four quadrants of this "message grid" win, and those who leave any of them to chance generally lose.

[dennis4868]

1. I do not know....

who this guy is but he has been writing some of the best articles regarding campaign strategy over the past 2 months....he makes so much sense.

[DemReadingDU]

2. Yep, this guy needs to craft some campaign ads!

now

[girl gone mad]

3. Is there someone in the campaign we can e-mail?

They need to be reading this.

[RedEarth]

4. The guy is Drew Weston author of The Political Brain ... link to an

article I posted yesterday....

What Obama Needs to Do in the Final Sixty Days: Avoiding President Palin

Drew Westen, Ph.D. is a clinical, personality, and political psychologist and neuroscientist, and Professor in the Departments of Psychology and Psychiatry at Emory University. He formerly taught at the University of Michigan, Harvard Medical School, and Boston University. Dr. Westen is the author of three books and over 150 scholarly articles. He frequently comments on political and psychological issues on radio, television, and in print. He is the author of The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, and is the founder of Westen Strategies, LLC, a political and corporate consulting firm. He has advised a range of candidates and organizations, from presidential and congressional campaigns to major progressive organizations, to Fortune 500 companies.

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=103x383414