(Schweber hits the nail on the head)
Message to Obama: SAY SOMETHING
It is difficult to imagine a campaign reacting to events any worse than the Obama campaign in the past week. Today the announcement was that there will be a new, more aggressive tone, exemplified by some new ads. I have only seen one of the ads, but it is enough. The new "e-mail" ad is the worst thing of its kind that I have ever seen, the absolute nadir in political advertising. It is guaranteed to offend anyone over the age of 50 - among whom there are rather a lot registered voters. It is likely to irritate if not insult blue-collar workers worried about their economic futures. It is smug, condescending, and just the teensiest bit elitist. It is also silly, trivial, and distracts from any consideration of policy issues.
The Obama camp claims to be unconcerned with recent shifts in the polls, including a 20-point shift away from Obama among white female voters. They say, for example, that recent national polls are only a blip, that it's what goes on in the 18 battleground states that matters. Well, I've been watching the polls in those states, and they aren't pretty. At this point, the GOP is even seeing substantial gains in generic match-ups at the congressional level. (Note: just today there is some indication that the Palin boost may have maxed out, at least for the moment, but it is way too soon to tell.)
Now, I realize that the Obama campaign is getting an earful of suggestions from a variety of quarters. Here's one more: SAY SOMETHING. Give undecided voters something substantive to chew on. Tell us all the substance of how you will be president - and something of the substantive case against John McCain.
http://www.huffingtonpost.com/howard-schweber/message-to-obama-say-some_b_126047.html