McCain's Ad MakerW. Bradford Todd (born 1949) was the former chair of the Department of Advertising’s Professional Advisory Council.<1>
Brad Todd is considered a pioneer for domestic and international advertising strategies. He is currently a principal for the Richards Group. Before joining the Richards Group, he was involved with the Frito-Lay Corporation.
It should also be noted that he received his Bachelors degree in Advertising from the University of Florida in 1970. He also earned a Masters degree from Northwestern University.
http://en.wikipedia.org/wiki/W._Brad_Todd McCain's ad people specialize in selling Frito Lay, Corona beer, and Fruit of the Looms. They have a more slick style in their approach. They don't necessarily cater to politicians like Obama's ad agency does. See there television portfolio here --->
http://www.richards.com/#/portfolio/Barack Obama's Ad Teamhttp://www.gmmb.com/political/team.htmIn July, Obama spent $32,735,336.17 on ads from GMMB. They are supposedly award-winning ad makers who have made ads for Barbara Boxer, Harry Reid, Mark Warner, Jim Webb, Bill Clinton and others. If you go here
http://www.gmmb.com/political/work.htm you can see some of the ads they've made for others. They focus more on less SLICK and more "issue" oriented typical political ads.
I say McCain has an edge in stylistic ad makers and Obama has gone with a more typical ad maker in this case.