are nothing more than "horse-race journalism," as the folks at
http://www.scoop.co.nz point out:
http://election08.scoop.co.nz/%E2%80%98horse-race%E2%80%99-political-journalism/This is actually about the national elections in
New Zealand, but the analysis could be applied equally well here. (With the additional caveat that instead of just tracking bogus poll results, journalists in America are shirking a much greater responsibility in focusing on the horse race, instead of which jockeys and race horse owners are cheating and lying the most.)
we have some 55 more days of media noise about who is ahead, who is closing fast, who is coming up through the pack, who is surprisingly off the pace, and which one of oh, about 68 niche voting segments may prove decisive in the final sprint to the finish line. Not to mention how the latest polls are showing the race is tightening and the gap is narrowing. Or not. And November 8 will start the whole cycle all over again if any residual doubt remains on election night as to who can form a government.
Journalism that analyses the process of politics rather than its content has recognizable features. Most of them foster the myth that the media has inside knowledge, or reliable predictive power about how the election process will unfold. They/we usually don’t. They/we are usually groping in the dark as mere spectators, not as insiders. We’re guessing, being spun, and are spinning the public in turn – at best on the basis of hand signals from the coaches for Team Labour and Team National, and at worst on sheer bluff and hedging our bets. Some features of horse race journalism you can expect to see a lot more of during the next 55 days
1. Subjunctive forecasting. Those little words ‘ ‘may’ and ‘if’ are the political journalist’s best friends. John Armstrong’s Herald column on Saturday offered both a preview of campaign racecourse conditions - track likely to be ugly and nasty, much dirt expected – and this excellent example of subjunctive forecasting :
Key’s political instincts are solid. But they will tempt him to take some risks. Some may pay off. But he will make mistakes. They won’t matter if they are minor. They will if they are major.
Right, that just about covers the possible options. Those ‘solid’ political instincts of Key’s may lead him to act like a flake, but that won’t matter to the outcome, unless it does. Or unless he is an alien, which is a possibility some insiders say cannot be ruled out entirely at this time.
2. Polls as moral arbiters. Since to the media, the campaign race is the story, opinion polls become a palpable reality that provides a running verdict on success or failure. However, the polls are mute on the reasons for the trends they record, and on how the politicians feel about them. Therefore, the media’s role will be to helpfully flesh out the polls, and cloak the players with moral dimensions in their alleged reactions to them...
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3. The Experts Say. To convey the sense of insiderdom and status as founts of special wisdom, the media will tap its expert sources. Very special, extremely savvy sources. So, watch out for : insiders say. or well placed sources say, or an unnamed source close to the party confirms. Often, this means simply the journalist has agreed to be spun by the party machine, for purposes of its own. Don’t get me wrong. Access is necessary for some stories. That’s certainly what a press pass does provide you. It gets you conditional entry to the political locker room, where – unless you’re very sharp – you readily become a conduit for the worldview of the players and their coaches. Staying outside is just as important for the readers, though it is not as highly valued by media managers.
4. The Jump Cut and the Hedged Bet To convey a sense of mastery the media will sometimes make a bold prediction. This is usually a leap in the dark masquerading as insider knowledge. Usually, it has about as much factual underpinning as a bet on red eleven on the roulette wheel at Vegas...