Great Article On How MSM/McCain Campaign Made MSM Irrelevant

[Median Democrat]

This also explains how the McCain campaign can continue to succeed notwithstanding some very late efforts by the MSM to at least point out some of the lies told on a daily basis by the McCain campaign. By only covering trivia for months and months, the MSM has lost its credibility before the McCain campaign lost its credibility. Thus, the McCain campaign perhaps accurately believes that it can lie with impunity; because the general public no longer takes the media seriously due to the media's obsession with fluff.

http://mediamatters.org/columns/200809160015?f=h_top

/snip

Instead of recoiling, the Republican ticket seems to have adopted a post-press approach to campaigning in which the candidates simply don't care what the press does or says about their honesty. More to the point, the candidates don't think it will matter on Election Day.

They may be right. And that's the media's fault. They've reported their way right into the margins. Submerged in trivia and tactics for the past 18 months, the press, I think, has damaged its ability -- its authority -- to referee the campaign.

/snip