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at least politically, Palin was a great choice.
First, the timing of it was brilliant. It was cunning and diabolical too, but good political move. He announced her the day after Obama's big acceptance speech. So, instead of the country talking about how brilliant Obama was and how he could really help this nation, we were talking about McCain's pick.
Next, a woman. I mean, what better way to reach out to all those disaffected Hillary voters and hold outs, right? It doesn't matter if they're real or apocryphal, the right wing can talk about it anyway.
Third, she appeals to the Christian Conservatives - a group with whom McCain was weak. So, now he gets to pander to the party's base.
Palin is not well known, and doesn't already have an identity, so it's easy to pin the maverick and reformer label. She's a Washington outsider with executive experience.
She has an interesting story - like her or not. She's got five kids, and went back to work three days after having the last one (how tough she is!). She hunts (nothing like pandering to those NRA voters). She eats mooseburgers. She was a basketball player in high school (Sarah Barracuda).
So, you see, the pick of Palin was a masterful political choice if the object was to get people to stop talking about the issues (on which Obama wins). On the other hand, as an actual leader, she's horrible and McCain's choice was reckless. He went for a cheap political gimmick rather than a solid pick. He could have reinforced his reputation as a maverick, stuck a finger in the eye of the Christian Right and picked some one with solid experience by making Joe Lieberman his running mate. The truth about Palin's experience doesn't hold up to the light of day, especially since she doesn't have the savvy to make up for the lack. For that matter, she isn't really a maverick or reformer, either. She only seems so because she is less corrupt than Frank Murkowski.
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