Do Polls Tell the Truth?22-Sep-2008
http://www.unknowncountry.com/news/?id=7113 A longtime pollster says that media polls are not used to uncover the "will" or thoughts of the public, but rather to manufacture a "public opinion" that grabs the attention of journalists and can be used to fill media news holes.In the 13 years David Moore worked for the Gallup Poll, he learned he learned some things about how polls really work. In the fall of 2007, media pollsters reported a solid lead for Hillary Clinton among Democratic primary candidates and crowned Rudy Giuliani the national Republican frontrunner. Clinton's lead evaporated in the first contest and Giuliani later dropped out of the race without having won a single delegate.
Moore says, "Early in the campaign season, pollsters refused to report the simple truth—that the election was wide open. It makes for better headlines to pretend that there are front-runners and under-dogs. They love to show a wildly fluctuating electorate rather than to reflect a far less interesting reality – that months before an election many voters are undecided. Media pollsters will do everything they can to beat such an undecided voter into oblivion, so they can begin horserace coverage long before the race track has even opened.
"Eventually, the many conflicting and nonsensical results should shame pollsters and the news media into reform. Only if that happens will polls achieve their ideal role in the democratic process – telling the truth about the public, warts and all."