Who voted for McCain? mostly "poor" older white rural/Southern evangelicals & 1/3 of Latinos

[underpants]

In 2004, Bush won white evangelical/born-again voters 78 percent to 21 percent, while McCain won them 74 percent to 24 percent. Obama's percentage among white evangelicals was actually lower than the 28 percent that Democratic House and Senate candidates received in 2006.

Young voters did not dramatically increase their percentage of the electorate, but they did vote overwhelmingly for Obama. The Illinois senator won voters ages 18 to 29 with 66 percent, compared with 54 percent for Kerry.

There was plenty of talk about Obama drawing massive amounts of new voters to the polls. But in both 2008 and 2004, new voters made up 11 percent of the electorate. New voters did boost Obama, voting for the Democrat 69 percent to 30 percent, compared with four years ago, when they split more evenly, 53 percent to 46 percent for Kerry.

http://www.cnn.com/2008/POLITICS/11/07/rothenberg.elections/

As expected, Obama did well among low-income voters. But he also won over the wealthiest Americans, despite promising a tax increase for those making more than $250,000 a year. Obama won 52 percent of the vote among those with family incomes of more than $200,000 a year, according to exit polls. That's a 17-point improvement over fellow Democrat Kerry.

WHITE VOTERS
About 1,360 U.S. counties have populations that are more than 90 percent white. Obama won only 249 of those counties, but he received more of the vote than Kerry in nearly eight out of 10 of them, according to the AP analysis.

Obama won in overwhelmingly white counties throughout New England and in parts of the Midwest. He won some of the whitest counties in Iowa, North Dakota, Colorado, Michigan, Wisconsin and his home state of Illinois. He didn't win many of the whitest counties in Kansas or Idaho, but he fared better than Kerry in most of them.

The South and Appalachia were the exceptions.

In Alabama, Arkansas, Georgia, Mississippi, and Louisiana, Obama fared worse than Kerry in all 49 counties where whites make up 90 percent or more of the population.

"The people who have moved there are better educated and they make more money. It's just a different demographic mix," said Don Fowler, a former chairman of the Democratic National Committee from South Carolina. "That's the South of 2008."
http://ap.google.com/article/ALeqM5gGwsssa7xKHFgjdLsgtEgJSaqmfgD94APE780

In 2004, Senator John Kerry outperformed President George W. Bush with Latinos by 59% to 40%. In 2008, it was 67% Obama, 32% McCain. In the battleground Latino states, there was similar movement, with the vote shift in Florida from 44%-55% Kerry/Bush to 57%-42% Obama/McCain. In each of these four states, the margin provided by the Latino vote played a significant role in President-elect Obama's victory.
http://www.gather.com/viewArticle.jsp?articleId=281474977498863