HORRIBLE MARKETING CAMPAIGN BY OBVIOUSLY RACIST PAINT MANUFACTURER!!11!

[redstate_democrat]

< Obama win inspires White House paint job >

November 13, 2008 | By Brian Dunn

The recent election of Barack Obama as the next president of the United States was an opportunity too good to pass up for Nicolas Massey, creative director at Montreal’s Amen Creation. The victory inspired a new ad for client Cyntech’s Permapaint exterior concrete paint.

His idea was to paint the White House black for a new print ad that includes the copy, “When it’s time for a change”—Obama’s key campaign message—beside a paint roller and the company’s name.

“The idea came to me in a flash right after Obama won the election,” Massey explained. “It’s the kind of opportunity that doesn’t come along very often.”

Asked if he thought the symbolism could be seen as racist, Massey said he was more concerned about using such a well-known institution as the White House in an ad, rather than the fact Obama is black.

“The whole concept is related to the colour of Obama, but it’s also the fact that a different party won the election.”

The ad will appear in Quebec alternative newspapers and specialized trade publications, and may also be used in the rest of Canada and the United States. Amen Media handled the media buy.

http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20081113_150425_13404

EDITED: I honestly didn't view it as a racist ad campaign, but so many posters seem to think so. So I changed the title.

[jaysunb]

1. If they'd just given us that

40 acres and the mule.....

Oh well, now it's 50 States and the former " White" House. :rofl:

[datopbanana]

51. They could have just used LIME GREEN or BLUE or something and avoided any confusion.

[deadmessengers]

2. I don't think they have any idea how many people actually fear that. n/t

[redstate_democrat]

13. Why should anyone care about a bunch of imbeciles?

[firedupdem]

3. As a black person I actually get kind of tired of the whole Paint

the white house black theme. :banghead:

[AspenRose]

4. Nope

I don't see the humor in it either.

[firedupdem]

7. thank you...i was going back to edit...i'm not cranky...just sick of

stupid stereotypical b.s.

[NMDemDist2]

8. yeah, I found it in (at best) poor taste.

ridiculous and stupid is more like it.

:pals:

[proud2BlibKansan]

9. I don't find it funny either

:shrug:

[FrenchieCat]

15. It's not funny......

and this kind of thing can enrage certain people....so it is especially unhelpful. :(

[scheming daemons]

22. It's the kind of OP I'd expect to read on FR

The OP is reducing Obama to being nothing but his skin color.


It's demeaning.

[redstate_democrat]

29. PUHLEEZE

WoW!

[TahitiNut]

43. Well, to say I was "kind of tired" of it would be a polite way of putting it.

I find it annoying, devoid of any humor, and mildly racist at best. (And even that's being polite.)

:shrug:

[firedupdem]

46. okay..you got me...I was trying to skirt around my disgust... n/t

[lonestarnot]

68. I'm still party'n like it's 1999! And I won't let ignorant shit bother me.

And a paint company that can't match the color chocolate, they should probably invest some more money in a new color expert, or expect a dissatisfied clientele. :evilgrin:

http://www.youtube.com/watch?v=UIClfAu2MOA

:hi:

[RamboLiberal]

45. Same here - I find it not funny and racist

That in fact was one of the email jokes the stupid racist Freeper types were sending during the election.

[jbnow]

50. They didn't paint it to match the colors of other presidents

As far as I know we haven't had any albino presidents who would come closet to white

I saw a thread here about what color to paint the white house. I didn't open it. Maybe it wasn't as bad as it felt to me just reading the subject line but I found even the topic offensive.

[nc4bo]

78. Bush's WH should have been painted over in Camo-green w/matching netting...

or battleship gray with the words Mission To Be Accomplished sign on the front door.

I'm black and even though my mind says I should be offended, my heart just isn't in offended-mode atm.

[redstate_democrat]

52. I know you were pissed off at Ludacris for making that song, "Paint the WH Black"

then. Remember when that came out over the summer? The kids loved it.

[thoughtcrime1984]

55. As a white person, i was sick of that months ago when I first heard that suggestion. nt

[yardwork]

86. As an Anglo I was slightly stunned that anyone would think it was a good idea.

I'm even more stunned that the idea was made into an actual ad. Some people are totally clueless, but then, we already knew that.

[NMDemDist2]

5. hmmm

I don't think this ad campaign is going anywhere, it's not funny IMO and could easily offend some people.

[redstate_democrat]

12. Who would it offend?

[FrenchieCat]

17. Black People moving into the White House, so perhaps it should be painted Black.....

is offensive.

It's the kind of thing that one finds on Obama hating sites!
http://www.americansagainstobama.com/2008/10/28/poll-do-you-agree-with-obamas-redistribution-plan/

[redstate_democrat]

21. Wow. Sometimes things aren't that serious.

The article emphasizes that it's not just about his color, but about a "change" coming to the White House. Therefore, the White House needs new paint. It's an ad for a paint company.

I don't think this ad was produced with the same intent as the other crap you're talking about. Motive does matter.

[Starry Messenger]

25. You edited in the article nearly 10 mins after posting the picture.

Thank you for the context, but your first motive was not at all apparent.

[redstate_democrat]

30. I thought the picture was obvious

It's an AD for a paint company.

[firedupdem]

26. Think about it...why not change the colors to reflect maybe the

colors he used in his campaign logo? Trust me redstate...they weren't thinking about change when they decided to paint it black. Just like racist whites said stuff about Obama not being in the "white" house...this paint the whitehouse "black" stuff isn't good.

[Clio the Leo]

27. So then why isn't it pink? Or purple? NT

[thoughtcrime1984]

56. Did anyone call for a "Black House" when Clinton was elected?

I don't think so.

[pnwmom]

36. I agree. Black is the color of mourning, and we should be celebrating!

And people of African-American descent come in practically every color.

[NMDemDist2]

20. I think you misjudged your audience

perhaps reading through the comments you'll get may educate you a tad. Keep an open mind eh?

[redstate_democrat]

34. If SNL had done a skit on this, would you find it offensive?

[firedupdem]

37. yes n/t

[NMDemDist2]

44. other than Tina Fey I haven't found SNL funny in years

nay, make that decades.

now if they had painted it the same as your pie, it would have been hilarious IMO. and quite a fashion statement to have those curving stripes running up the side of the house.

now THAT would be cute (and an effective ad)

[redstate_democrat]

48. Yes, that would have been cute.

[blondeatlast]

67. Exactly--and a tad patriotic too, even if by accident. But nope--they went for shock value. nt

[blondeatlast]

66. Yes, indeed. nt

[Tutonic]

38. Well now lets think....of an Oriental won the presidency they could

paint it yellow...and if an American Indian...see? It actually should not be difficult to find it offensive.

[redstate_democrat]

41. I don't think people refer to Asians as Orientals anymore

And you're trying to school me on what is considered offensive.

Take the beam out of thine own eye.

[bowens43]

63. I find it very offensive.

It was offensive the bigots were throwing it around and it's offensive here.

[blondeatlast]

65. Me, for one. nt

[WillYourVoteBCounted]

6. Love your little Obama Pie

Obama loves pie, hes a skinny energetic guy who needs lots of calories.

Uh, the whitehouse looks great with the new paint job. :O

[Starry Messenger]

10. Uh, no. Not so much. n/t

[redstate_democrat]

11. Wow. You guys are really uptight, huh?

[scheming daemons]

14. Your OP is as racist as the FR bumper stickers about it being a "white" house

during the election.


Grow up

[Name removed]

16. Deleted message

Message removed by moderator. Click here to review the message board rules.

[FrenchieCat]

18. Perhaps you should read all of the response on your thread......

and then make a determination as to who should STFU. :eyes:

[redstate_democrat]

23. Really, FrenchieCat?

:eyes:

[scheming daemons]

19. Your name is appropriate..... you have the racial sensibilities of someone from a "red" state.

[redstate_democrat]

28. Well, I think you're perhaps too sensitive regarding the issue of race

I'm a black woman through and through and I wasn't offended by the pic. This picture was posted for the purpose of generating "conversation" and "thought".

But some folks seem to have a knee-jerk reaction to issues of race.

[illuminaughty]

54. Hey, before I read it, all I saw was chocolate

Yummm! I don't think it's offensive but then again, I love black. One of the few things my mother forbid me to do as a teenager was paint my room black. And this was way before the "Goth" period.


You're right, there is a knee jerk reaction.

[pnwmom]

40. If the new President was gay, would you paint the White House pink?

What color would you use for a lesbian?

Instead of thinking other people are uptight, you might want to step back and consider the possibility that you're being dense.

[redstate_democrat]

42. You guys are getting OUTFUCKINGRAGEOUS

What does the color "pink" have to do with being gay, anyway?

[TahitiNut]

59. Yeah ... that's a real mystery, ain't it?

:eyes:

[pnwmom]

60. Couldn't have said it better myself. Thanks! n/t

[blondeatlast]

69. Perhaps a little Wiki reading on the Holocaust and the meaning of the pink triangle

would do you well.

[bowens43]

64. Yes, racism makes us uptight.

[Clio the Leo]

24. I think it honors the fact that Obama used "race" as his SOLE talking point..

.... ya know, he was always going around "I'm a black dude! Vote for me! It's the only thing that matters."

Or not!

Quite the contrary. It is a spit in the face of everything the man stands for. Make it stop now! REMOVE it from my view! EEEEK!

[redstate_democrat]

32. You know, when I looked at this picture, I didn't take that view

As a matter of fact, that thought, that this one picture reduced his entire being down to race, never crossed my mind until I posted it here and people started coming out of the woodwork offended.

[Clio the Leo]

33. I love ya kid .....but it's a picture of a BLACK WHITE HOUSE!!!

.... well, it's sorta grey but the paint roller is CLEARLY black!

Come on now! You know you thought it, just a LEETLE bit. (elbowing you in the ribs)

[redstate_democrat]

39. lol yes, I recognized the house being black

:rofl: but I didn't get all into how this reflected on Obama and his campaign and the idea that he is somehow reduced in anyway because of this picture.

I thought it was somewhat clever that a paint company would do this and then have the tag line "When it's time for a change", using Obama's motto.

Ahh, but whatever. This is apparently not the site for this kind of conversation.

[Labors of Hercules]

81. I'm confused...

It's pretty obvious they are talking about painting the white house black because a black man is President. If they were just talking about change, they would have picked a different color. Sorry, but how can you not see the mindset behind it regardless of what they say in some bullshit article about it?

[firedupdem]

35. It's probably good that you didn't have that view...maybe you haven'

had a lot of the experiences that some of us have. I'm black and I was immediately offended. I am filled with pride at the election of the first African American president but If you notice when he ran for this office race was rarely mentioned. Actually it wasn't until all the rev. wright crap started. I hate to see people always pointing out his ethnicity. He's president of the United States...not of black people and everything black. That picture reminded me of all the watermelon patch as opposed to rose gardens at the white house jokes etc. That stuff is done out of sheer racism and a constant reminder to all that he's black. The paint company people didn't need to use black to show off their color collection. Think about it.

[Batgirl]

31. It takes a special marketing genius to do a literal rendering of a moldy forwarded wingnut email

from several weeks ago, and then express pride and wonderment at one's own creative master stroke.

[Double T]

47. Like that new look, white is a really boring color.

[silverojo]

49. Looks like a lot of photoshopped crap I've seen Freepers do

It's racist, no doubt. :mad:

[FloridaJudy]

53. If they're advertising the damned paint

Couldn't they have made it red, white and blue? Or green with yellow shutters/trim or something?

As it is, it's just plain tasteless - in every sense of the word.

[PBS Poll-435]

57. Yeah....

Not helpful.

[rch35]

58. everyone needs to just loosen up. its not racist, its just a bad joke nt

[npk]

61. Redstate. I don't know what your original title was, but...

I don't know why you would change the title to "HORRIBLE MARKETING CAMPAIGN BY OBVIOUSLY RACIST PAINT MANUFACTURER!!11!" when you originally didn't see it that way. I don't know why you would let people on this message board make you change your title and/or what you originally believed, stated. Anyway I don't believe the man responsible for the advertisement meant it to be discriminatory in nature. After reading the article I didn't find anything racists about the ad. I think the ad was in poor taste, but not racist.

[Labors of Hercules]

84. You need to wake up.

People will say (or write) anything to explain away their real mindset. "I read the article, and they said they weren't racist so, like, uh..."

please. :eyes:

[DRoseDARs]

62. Racist? No. Offensive? No. Ill-conceived anyway? You betcha...

Ill-conceived because people will find any reason to be offended, and this company should have known that.

[lunatica]

76. How many houses have you seen that are painted black?

It's racist.

[DRoseDARs]

88. None, none at all. Well, as long as you don't count these...

...dimwit. :eyes:





























Teh Googletubes: Pwning morons since before time.

[DRoseDARs]

89. ...or these...

ZOMFG, racist commercial buildings!!1elvis!!!1

































Teh Googlestubes: Still pwning morons since before time.

[tekisui]

70. What is with the racist paint companies? Here's another:

SWP=Supreme White Power

Cover the Earth.

[Vinca]

71. If they think making the White House look like someone puked on it

is going to sell paint, they're in for a surprise. The ad agency should be fired. And while I'm at it, the Mucinex ad agency also needs to be fired for their cartoon lugies (or is it loogies?). Their ads make me nauseated. Who wants to dwell on dancing, green phlegm?

[bunnies]

72. It doesnt get much more tasteless than this.

I'm sure the freepers love it. :banghead:

[blondeatlast]

73. Read the copy--the creator goty the idea in a "flash' when he knew Obama was elected.

Of all the things my overseas friends were thinking about when the news came to them, repainting the WH was not one of them.

So I'm uptight; I don't care. It's offensive to ME. When it comes to effective advertising, that's all that matters--that's how advertising works.

[lunatica]

74. So, are black houses common? I've never seen one

Anyone trying to pass this ad off as anything other than racist please show me other houses that are painted black. Yup. It's racist.

[NoPasaran]

80. In Guilford, CT, there is a house known as the Black House

During the 1790s a refugee from the French Revolution lived there. He painted the house black in mourning after the execution of Louis XVI.

[lunatica]

75. We'll know the ad campaign worked when we start seeing houses painted black

This is racist crap.

[Clio the Leo]

77. ha ha! Good job on the title change redstate! NT

[Zombie2]

79. not funn....

but I do think it looks kinda cool like that.

[bitchkitty]

82. What a pig.

If he wanted to take advantage of Obama's election and create an effective campaign, he would have a rainbow-colored White House in the ad.

[nyc 4 Biden]

83. Horrible and Racist, Not Funny or Creative. eom

[crispini]

85. Canadian ad agency -- that may account for some of the lack of sensitivity.

Probably not aware of the joke that's going around.

[Kajsa]

87. It's ridiculous.

So he's rationalizing the black paint job under
the concept of "the colour of Obama" and that " a different party won the election"?

What would he have done if Hillary had been nominated and won?

Painted breasts on the WH?

That seems to be his line of thinking.

[npincus]

90. offensive as hell.