I think Jeff Farias nailed it.

[GivePeaceAchance]

The President's public option has to be sold to middle America. It's not really enough to talk about people falling through the cracks. It has to be sold in the benefits, of more healthier people, the lower chances of air bourne or contagious viruses or diseases can transmit. Once middle America recognizes that it is in their interest too, that more Americans are more healthy, the plan sells and congress has to act accordingly.