Facing a near-daily barrage of attacks from conservative opponents, White House officials are engaged in an internal debate over how hard to hit back, even as they have grown increasingly aggressive in countering allegations they deem to be absurd.
After brushing aside criticism during the presidential campaign that they tried to keep candidate Barack Obama too far above the fray -- and with memories of the abundance of media coverage during the Clinton years -- administration officials are accelerating their efforts to anticipate and respond to the most sharp-edged charges.
The White House officials are eager to avoid the perception that the president is directly engaging critics who appear to speak only for a vocal minority, and part of their strategy involves pushing material to liberal and progressive media outlets to steer the coverage in their direction, senior advisers said.
When critics lashed out at President Obama for scheduling a speech to public school students this month, accusing him of wanting to indoctrinate children to his politics, his advisers quickly scrubbed his planned comments for potentially problematic wording. They then reached out to progressive Web sites such as the Huffington Post, liberal bloggers and Democratic pundits to make their case to a friendly audience.
The controversy escalated, but by the time it was over, White House advisers thought they had emerged with the upper hand. The speech, they said, was the most-viewed live video on any government Web site in history, and they were pleased with the media coverage of the event.
In private, Obama has developed what his advisers say is becoming a familiar response to new allegations, rolling his eyes in disbelief and asking how his staff plans to counter them. Several senior advisers said in interviews that they are more focused on getting legislation passed than trying to manage the "right-wing noise machine," convinced that voters will react most positively to measurable improvements in their lives
http://www.washingtonpost.com/wp-dyn/content/article/2009/09/15/AR2009091503697.html?hpid=topnews