http://www.latimes.com/news/politics/2004/la-na-debate3oct03,1,7041196.story?coll=la-home-headlinesTHE TIMES POLL
Kerry's Image Gets Boost From First Debate
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Los Angeles Times Poll Excerpts
October 3, 2004
GO By Ronald Brownstein and Kathleen Hennessey, Times Staff Writers
WASHINGTON -- John F. Kerry improved his image with voters who watched his debate with President Bush last week but didn't significantly shift their choice in the presidential race, a Los Angeles Times Poll of debate viewers has found.
While the debate generally did not diminish impressions of Bush on most questions, it did restore some of the luster Kerry had lost amid relentless Republican pounding since his party's convention in July, the poll found.
The key political question will be whether those gains in Kerry's image will help him peel away voters from Bush in the days ahead.
More than three times as many of the people who watched Thursday's debate chose Kerry rather than Bush as the winner, the poll found. The Democratic nominee also made modest but consistent gains with viewers questions relating to national security and strength of leadership. And the percentage of debate viewers with a favorable perception of Kerry increased from 52 percent before to 57 percent after.
Kerry's most dramatic advance in the survey came in convincing more voters that he has a thorough agenda for the next four years. Asked which candidate had the more detailed plan for the policies he would pursue if elected, those who watched the debate gave Bush a nine-percentage point edge before the encounter; afterward, they preferred Kerry by four percentage points.
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