Dems' Online Coup D'étatIn an effort to manage the message, Democrats bombarded media websites with post-debate spin immediately following Thursday's Bush-Kerry face-off in Florida – and it apppears to have paid off.
In a survey of non-scientific online polls done by ten major media sites, Sen. John Kerry was running about 20 points better than in traditional, scientific polls. Though Kerry was solidly ahead in three traditional polls as well, in the online polls he was a landslide winner.
In an email prior to the debate, Democratic National Committee Chairman Terry McAuliffe urged the party faithful to "vote in online polls" as soon as the debate ended.
The email also urged Democrats to write to local newspapers and call radio talk shows. Major media website addresses were given. Democrats were implored to forward the message to “at least” ten other people.
Republicans, the McAuliffe email read, “stole the post-debate spin” in 2000, and “we are not going to let that happen again."
http://www.cbsnews.com/stories/2004/10/01/politics/main646915.shtml