Kerry's post-debate ad: "He’s Lost, He’s Desperate."

[Jim Sagle]

Watch at http://www.johnkerry.com/video/player.php?video=100304_lost_desperate

George Bush lost the debate
Now he’s lying about it

This is what John Kerry really said…:
“The president always has the right for preemptive strike.
I will hunt and kill the terrorists, wherever they are.”

But here’s something new about George Bush
Newspapers report he withheld key intelligence information from the American public,
So he could overstate the thread Iraq posed.

George Bush rushed us into war
Now we’re paying the price
It’s time for a fresh start

Note that his campaign is now using the word lying. This is red meat for his base. It also sends a powerful message that he's not afraid to go after w personally.

Note also that the disclaimer, "I'm John Kerry, and I approved this message" is at the END of the ad, instead at the beginning where conventional wisdom argues it should go when the ad is so negative. This seems entirely deliberate, and sends the message that JK very much WANTS his name associated with it.

The killer inside John Kerry is on the loose.

[phirili]

1. Let loose the dogs of war

Only because we DU'ers have been on the receiving end of continuous scum attacks from the most ruthless political machine in modern history that we'll let the killer instinct in Kerry go unrestrained.

Kerry is on the hunt and the prey is in his sight, Rove you have unleashed a killing machine that was trained to take no prisoners, its payback time.

[Cha]

8. Well done!

:toast:

[cheshire]

2. Pit bull defends against yappy pissing ratdog. AAWWWWOOOOO

[incapsulated]

3. You're looost, little giiirrl...

I'm incap, and I approve of this message. :)

[Uzybone]

4. woohooo red meat for dems

its about fucking time.

[Cha]

7. You got that

fucking right! :toast:

[lefthandedskyhook]

5. Take no prisoners

No quarter asked, none given.

[Cha]

6. Super ad! And I loved that...

"bush rush-ed us into war"!!

[SangamonTaylor]

9. didn't Kerry say in the debate that he didn't like to use the word 'lie'?

[KittyWampus]

11. Essentially, But That's Why This Is So Effective. Scum Has Left No Choice

[Cheswick2.0]

12. no he said he didn't use the word lie

[Cheswick2.0]

10. Wow, I hope this isn't too harsh

If it looks like Kerry is beating up on bush when he is down it could backfire. It is one thing to beat up in the challenger. It's something altogether different to beat up on a sitting President.

Some one reasure me please.

[KittyWampus]

13. Well, Kerry Used Precise Language In The Debate. And GOP Has Spun It

trying to make it seem he said the exact OPPOSITE.

It is a LIE!

Further, let's think about what BUSH's "Doctrine" is... kill everything that moves.

[incapsulated]

14. It's time to go in for the kill

While he's in a position of strength. Now is the time. Finish him. We only have 30 days, no time to fool around. Kerry has to solidify his advantage, he can't slip back.

Courage! :)

[tishaLA]

15. Chimp made himself look vulnerable and weak

during the debate. Now it's time to ridicule him, as he ridiculed Kerry, to weaken him further. Hit him with body blows before you go for the knock out punch. Expose him. Weaken him further. Then watch him wilt.

[davidjhorrell]

16. Got to agree

This ad is very risky. If we're gaining ground, we don't want to piss it away on ads which alienate waverers.

I hope I'm wrong, but I'd be happier if the ad were pulled.

[shraby]

17. It's time to call a spade a spade.

GOOOOOOOOOO KERRY!

[Moonbeam_Starlight]

24. Very risky???

Um, yeah right. Glad you aren't in charge of the campaign.

[NightOwwl]

27. Bush lies.

The truth hurts, doesn't it?

[newyawker99]

34. Hi davidjhorrell!!

Welcome to DU!! :toast:

[DoYouEverWonder]

36. I bet you think Edwards

should handle Cheney with kit gloves on Tuesday night too?

Gee I wonder what Lieberman would do?

[JI7]

18. i was thinking that also, but if you watch the ad much of it is on other

things such as iraq. it's not just about the debate in itself. i'm wondering if they did a focus group test though.

also it's supposed to be in response to ads the republicans are running.

[davidjhorrell]

19. Maybe

...but we're better than them. We're pulling ahead on the strength of our candidate, not smear adverts. Even if it's not a smear that Bush lied, it'll be seen as one by a lot of people who we're going to want on our side come Nov. 2nd.

Just my 2 cents, anyway.

[tishaLA]

21. Yes those RW smear ads against Kerry just had them

wringing their hands at the WH I'm sure. "Oh! We might offend the delicate sensibilities of the voting public! Oh! I hope these don't make our poll numbers go higher!"

Yeah. Karl Rove, Andy Card, and Karen Hughes have ethics. That's why they wrote that pansy boy's swagger into his RNC acceptance speech.

[incapsulated]

20. It's a direct response

To the Bullshit Bush ad with the Kerry will sell us out to the French crap. I'm proud of them that they decided to dog that ad wherever it aired with their "answer" (b-slap).

[venus]

37. I don't have a problem

using the "lie" word for the rest of the ad, just the losing debate part of it. Seems to be gloating. Just my .02. Plus if the Repugs can replay his words from the debate, they might be able to reinforce that "flip-flopper" tag we finally put to bed. Just saw the Newsweek poll on MSNBC. Could be wrong, but I thought we had pulled ahead on that one.

[Moonbeam_Starlight]

23. WTF?

That ad isn't too harsh!!! ROFL!!!

[Cha]

28. I didn't even think about it being "harsh"...

I thought it was just what is needed but I've been in attack mode for four years and want to finish the suckers off.

[Cheswick2.0]

30. well thanks that was helpful

AH

[baltodemvet]

25. No, this is good!

It's hard but not shrill and it's accurate. It would be a mistake to just rest on the debate. It's right to take another clean shot to keep 'em off balance as they try to prepare for the next debate.

[NightOwwl]

26. Look at it this way...

Kerry is speaking the truth. Speaking the truth is not "beating up" on someone.

Letting your thug buddies accuse Kerry of being a traitor to the country is beating up on someone.

And IMO, a sitting president doesn't deserve special treatment, especially this one, who so blatantly uses and abuses people for his political benefit.

[Cha]

29. Really! Like they gave Clinton EVER any

"special treatment"! :grr:

[Cheswick2.0]

32. and look at how Clintons approval ratings went up

the more he was attacked.

[incapsulated]

33. Because the attacks were lies, smears and a blowjob

This is the truth.

[Cheswick2.0]

I am not suggesting that bush deserves special treatment

I am talking about the reality of the average american voter.

[Tatiana]

22. This is good.

Kerry is showing that he's learned the mistakes of the Gore campaign. Take no prisoners. Finish off the enemy. If I'm not mistaken, this ad will run in the same markets as Bush's new misleading ad. We can't afford to take anything for granted in this election. We've got to hammer home the point that Bush is a failure by all accounts.

The ad was short, simple, and therein lies its effectiveness. The words George Bush "LOST" the debate and now he's "LYING" about it will linger in people's minds.

[Cha]

31. I especially liked that part!

These are the fighting Dems I want in my corner!

[venus]

35. I just don't like Kerry gloating over the debate

like that; just seems out of character. He's supposed to be high-minded. Plus I thought he wasn't going to use the harshest words. I haven't seen the ad though. Thanks for posting the text.