http://people-press.org/reports/display.php3?ReportID=227Kerry Wins Debate, But Little Change in Candidate Images
Bush 49%-Kerry 44% Among Likely Voters
Released: October 4, 2004
Summary of Findings
By two-to-one, voters who watched the first presidential debate believe that John Kerry prevailed. But the widely viewed Sept. 30 showdown did not result in a sea change in opinions of the candidates. As a consequence, George W. Bush continues to have a much stronger personal image than his Democratic challenger, while voters express more confidence in Kerry on key domestic issues like the economy and health care.
The latest national poll by the Pew Research Center for the People & the Press, conducted Oct. 1-3 among 1,002 registered voters, finds Bush maintaining a 48%-41% lead over Kerry among all voters. However, the internals of the poll suggest that Bush's margin slipped somewhat over the course of the weekend, as a growing number of voters came to see Kerry as the debate winner.
When the sample is narrowed to likely voters, Bush holds a modest 49%-44% edge in voting intentions. This marks the first time in 16 years of Pew Research Center polling that a Democratic candidate has made a better showing on a likely voter base than on the basis of all registered voters. (Note: Likely voters are determined by a six-question series that measures interest in the election, intention to vote and a respondent's past voting history. For this analysis, it is assumed that 55% of the voting age population will cast a vote in November.)
The high level of Democratic motivation to vote is surprising given that only half of Democratic voters think that Kerry will win in November. By comparison, fully 85%of Republicans and even 60% of independents expect Bush will win the election. <snip>
People living in the so-called "battleground states" also apt to be certain about their choices at this point in the campaign (only 16% of those in battleground states are swing voters, compared with 24% of those in Republican states and 28% in Democratic states). <snip>
The issue of health care continues to be a strong point for John Kerry, and he also holds a small 46% to 40% lead over the president with respect to who can best improve the nation's economy. <snip>