Pretty good article about the "Global Test" blowing up in their face.
PRESIDENT BUSH has already managed to lose the second debate with John Kerry -- the high-stakes argument over what happened in the first debate.
Dick Cheney can halt the slide tonight, and Bush himself can just as easily reverse it in St. Louis on Friday, but the steeper hill they face is one of their own making.
The Bush campaign put all of its post-Coral Gables eggs in one basket, called the Kerry Doctrine -- a made-up, cartoon version of the senator's foreign policy views. By contrast, Kerry was able to keep the debate going about credibility in the wars (which he finally managed to separate) inside Iraq and against terrorism worldwide, while focusing on the domestic policy themes that will be more prominent in the days ahead.
The "Kerry Doctrine" is classic Bush campaign think -- the belief that in the modern age of electronic communication and short attention spans, enough money and enough repetition can create any image, even a position that unlucky target does not hold.
http://www.boston.com/news/globe/editorial_opinion/oped/articles/2004/10/05/global_test_tactic_turns_against_bush/