About Teen Mania
Teen Mania, founded in 1986 and headquartered in Garden Valley, TX, is not affiliated with one specific denomination, but works with all denominations. Each year, youth groups from over 50 denominations attend one of the many ministry activities such as Acquire the Fire youth events. Teen Mania partners with local church groups by providing events, camps, and mission trips that facilitate life-changing encounters, leadership training for teens, and resources for parents and church leaders. For more information on Teen Mania, visit
http://www.teenmania.org/.And this:
Tocquigny Named Agency-Of-Record for Teen Mania
PR Newswire 02-13-2006
AUSTIN, Texas, Feb. 13
AUSTIN, Texas, Feb. 13 /PRNewswire-FirstCall/ -- Teen Mania Ministries, a non-profit Christian youth organization, has named Austin-based marketing agency and measurement consultancy Tocquigny its agency of record. Tocquigny will help the organization re-launch its Battle Cry(TM) brand with the goal of spreading its message to 31 million teens across America.
"This is both very similar and completely different from anything we've ever done," said Yvonne Tocquigny, Chief Executive Officer of the agency. "We will be implementing many familiar tactics, such as research, a new Web site and marketing collateral, but we've never identified goals like decreasing the number of teen suicides or curbing alcohol use among teens. It's a very exciting, inspiring campaign."
Tocquigny's program will work in tandem with a series of multi-day "dome events" hosted by Teen Mania attracting up to 40,000 attendees. The events feature popular Christian bands in locations like San Francisco, Detroit and Philadelphia with the purpose driving teenagers online to create their personal Battle Cry to affirm their commitment to the coalition and spread the message to others. Specifically, Teen Mania aims to recruit 100,000 churches to join its Battle Cry coalition by the end of the year.
According to Ron Luce, President and Founder of Teen Mania Ministries, "Today's generation of teenagers are facing a crisis of faith and we believe alarm and outrage are not enough -- we must take action." He continued, "We chose to work with Tocquigny on this project for their depth of interactive expertise. We plan to target all the new technologies popular among teens with our message -- podcasts, cell phones, iPods -- and Tocquigny's expertise in developing and deploying interactive technologies will be vital to success."
Research for the program is currently underway and the first elements are expected to launch in March 2006.