Coleman's first 2008 TV ad touts ability to bridge partisan divide, doesn't mention Franken by name.
Republican U.S. Sen. Norm Coleman kicked off his reintroduction to Minnesotans with soft sunlight and gentle music.
His first 2008 television ad, released Wednesday, shows the theme he likely will try to cement in voters' minds before they go to the polls in November — that's he's a guy who can bridge the partisan divide.
How thoroughly he can sell that message to voters, who are mad at the Republican president and worried about the war in Iraq and the economy at home, may determine whether he wins or loses his re-election bid.
Democrats, including DFL Senate candidate Al Franken, have sought to portray Coleman as beholden to special interests and President Bush, not the people of Minnesota.
Coleman's ad, which will run for the next few weeks on major network and cable stations, also takes what appears to be a veiled shot at Franken.
"The key to making a difference is to focus on a shared vision. The tough work is pulling people together — at times bridging a partisan divide," Coleman says in the ad. "It's not good enough just to criticize — not good enough to tear something down."
Those words are very similar to words Coleman previously has used in reference to Franken, a comedian who has written books with titles like, "Lies and the Lying Liars Who Tell Them: a Fair and Balanced Look at the Right."
Coleman's campaign manager, Cullen Sheehan, said the ad's aim is to let Minnesotans hear from Coleman about his philosophy.
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