Dallas AAR affiliate (KXEB 910AM) still only at 0.4 market share

[derby378]

Here's the tale of the tape:

http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=66&RY=2006&RQ=2&MP=2&OTHER=2&MN=Dallas-Ft.%20Worth&MS=TX&MR=5&12P=4730200&UP=6/27/2006&SU=CM&BPER=13.6&HPER=23.9&OPER=&NSD=7/25/2006&CE=0

This despite numerous programming changes and schedule juggling. What gives?

[TexasThoughtCriminal]

1. Poor signal

I don't know how good their overall Metroplex coverage is, but here close to downtown static is real bad in certain spots (nearby electrical equipment?) and just about impossible to tolerate at night.

[w8liftinglady]

2. I had the same problem...finally got XM

[Liberal In Texas]

3. I was hoping they'd be doing better than this by now.

They have problems that are probably related to their financial situation, but they also seem to shoot themselves in the foot as well.

Some observations:

-The signal is not good and hard to tune in with non-digital tuning radios. In the daytime the signal is prone to interference, at night it's like trying to tune in a station in Chicago. I actually get an Omaha station better at night than KXEB. (I know, I know, a lot of this has to due with the power they've been assigned and the amount of money they have for upgrades.)

-The station periodically just goes off the air.

-They dump AAR programming for really bad local shows (that woman psychiatrist HAS to go). They run some obscure soccer programming that must have very narrow appeal. They even had this guy Mike Fisher on for awhile with his own show on Thursdays preemepting Randi. This guy was a RW talker on KLIF years ago and suddenly he has a Lib show? Something "fishy" there indeed. (Glad he's gone.)

-They make frequent errors that result in upcutting the AAR program that's on the air. This has gotten better than it used to be, but they still have problems with it.

-They run Ed Shultz. I'm not either a big fan or detractor of Shultz, but this pushes the other AAR programs 3 hours later when the signal is dodgy. I'm sure Shultz pays more than AAR for access. This may be something that AAR should address as this is happening at other AAR affiliates too.

-Anyone who listens regularly knows that the PSAs they fill their local avails with get real tiresome as you hear the same ones over and over and over.

I know a lot of their problems would be helped with more money which means they have to get better ratings, but they probably can't get better ratings without the money. A real Catch 22.

[alarimer]

4. Ours has eliminated most AAR programming

in Corpus. We get all of Jerry and Al but only 2 hours of Randi (in favor of some local guy who sucks-is a complete radio amateur and it shows). They have somebody named John Elliott (from San Diego, CA I thought I heard him say). It really sucks now. I don't listen anymore