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1. NEVER offend the person you are trying to convert, no matter HOW opposed to his or her belief system you are. This is often hard to do by "True Believers" but must be followed. Look at the Vatican Web-Site, you do not see any condemnation of ANYONE. The reason is if someone is Offended he or she will go into a defensive mode and any possibility of conversion is lost.
2. See what is the world view of the person you are trying to convert. See what he or she has in common with what you want him or her to believe in. St Paul (one of the greatest converters of all time) did this constantly, once he even went into a temple where they was alters to all the gods, including one to any gods they had missed, he used that alter to show that the Greeks he was trying to convert was already worshiping Christ in the form of this Altar to unknown gods. The communists did the same pointing out they ere for the poor just like the Christians were.
3. Emphasis all the good that came out of your movement (and ignore the bad, or if you na not ignore the bad spin the bad to minimize the bad). Look at any ad campaign right after a food tampering case, temper improved seals are introduced or increased and this is used to show that the alleged tempering is no longer possible.
4. Make sure your movement look "sexy". "All the Girls/Boys attend our function". Your local bar does this to get the young people in. It is part of "Converting" people, by making it "Fun" to believe in something (Look at the ads for Beer, everyone is having a good time and look young and healthy for they drink beer. Tied in with this is the concept if you get someone to start to use your product in their teen years, they will continue to use your product till death, thus make whatever you are selling "Sexy" to today's youth.
5. Make it look like the "Smart" thing to do. People want to do what other think is "Smart". Thus saying that buying X is what smart people do, people will buy it because they want to look like they are "Smart".
6. At the same time appeal to they basic needs, for example the need for being popular, thus if you ar ea member of our group you will be popular, reinforce that by making sure all and any new member feels not only welcomed into your group but is treated as a full member. People want to belong, and once they are a member of something will stay with it just to satisfy their need for friendship. 7. Another basic need is Sex, try to make sure any new convert feels he or she will be able to satisfy their sexual needs. Thus all religious (With just a few exceptions, the Shakers for one) not only permitted Sex within marriage, they encouraged it among they members. Sex is also used in selling a lot of things, why else do you see all those young models need automobiles? It is not some sort of welfare program for god looking models.
8. Safety Needs are another basic need that needs to be factored in. You need to feel safe. The Gin makers use this concept when selling pistols for self-defense. Automobiles use this concept when selling SUVs. "You feel safer when driving out SUV".
9.Food is another basic need, best used in areas of actual starvation, but it was used in the US for example during the 1930s when California Fruit owners passed leaflets into the Dust Bowl to get new fruit pickers to push down the wages of fruit pickers (And is used today to get illegal immigrants to come into the US to lower wages).
10. Protection of love ones, For example when selling SUVs to men so they can feel that they had protected their wives and children by buying a SUV to drive.
Now all of the above can be used (and have been used) by almost any group who wanted to convert people. This includes Madison Avenue whose jobs is often to convince people to change they belief system regarding what to buy. No ad ever says "If you buy brand Y, you are an idiot", no the ad is more "Smart people use Brand X" and then show why "Smart" People are buying brand X.
The big two factors are the first two, i.e. do NOT offend the people you are trying to convert AND understanding who you are trying to convert. When the Jesuits went into China, they first studied the Chinese and even says good things about the Chinese Ancestor Worship (The Pope in Rome in around 1700 then blew the program by saying no Christians could continue to worship their ancestor, a position the Jesuits opposed for they knew they could NOT convert the Chinese if conversion was viewed as an attack on Ancestor Worship).
Thus to convert anyone you must know that person, more than they know themselves (Thus Madison Avenue does a lot of marketing research on who they are aiming they products at to make sure they know they market). Thus to convert anyone (even you) I must know you and NOT what you tell me (People often lie to themselves) but based on pass behavior which I can only see if I study you for months on end (Which I do not have time to do).
Thus you will find people even in the Vatican attacking Ann Colter's comment about Converting the Middle East as stupid for it takes years, Often Centuries to convert a people (Rome was NOT majority Christians till about the time of Theodosius the Great, who lived about 70 years after Constantine, thus by 400 years after the Birth of Christ only about 1/2 the Roman World was Christian and that was almost 100 years of Imperial Support of Christianity by 400 AD (THrough Christianize of the Empire would accelerate rapidly after 400 AD). The reason is the need to understand who is being Converted and to then arrange for person to be converted (While you do have some incidents of Violence to non-Christians at this time period, these are rarely reported to have support from the Church or the Imperial Court, being more mobs that channeled they anger at any pagan they happen to run across). It was not till the Reign of Justinian 200 years after Constantine that it was made illegal to be Pagan, and that was only to "convert" the last holdouts of the almost disappeared Pagan Religion (In the Case of Justinian, the temples were closed and churches built in their place with no record of any act of Violence in the changeover).
Anyway, my point is to convert anyone takes time, and effort. If you follow the first two rules you can convert almost anyone to anything provided the system of belief (In God or the Happiness of buying Brand X) has some basis that helps the convert feel his life would be better off with the "product" whatever it is.
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