Marlins' 37,000 seats might be too many
:rofl:
July 6, 2009 6:05 PM
In a couple of weeks they're going to officially break ground for the Marlins' new, publicly financed ballpark, and famous Floridian Carl Hiaasen couldn't be more thrilled. Money quote:
As this is being written, the Marlins are playing some pretty good ball. They're in second-place in their division, only a half-game behind the Philadelphia Phillies. Home games at Landshark are drawing an average of 17,688 fans.
The good news: Attendance is slightly up. The bad news: The new ballpark will hold 37,000 seats. Only in 1993 -- its inaugural season -- has the team filled more than 37,000 seats per game, and it hasn't come close ever since.
Nothing underscores the community's chronic indifference more than what happened in 2003. The Marlins were on their way to being the best team in baseball, yet they sold on average a pitiable 16,089 tickets during the regular season.
Eventually, word got out that the Marlins made the playoffs, and big crowds showed up in time to see them win the World Series.
For a variety of reasons, the new stadium -- theoretically to be funded by hotel bed taxes -- had tepid public support, except for die-hard fans. By contrast, most local politicians swooned for the proposition that the team's fortunes would change with an extravagant new venue.
If we build it, they said, people will come.
That's way beyond optimism. It's $634 million worth of wild delusions.
The question isn't if the fans will go back to ignoring the Marlins after the ballpark is built. The question is how soon.
With a dismal prospect of 20,000 empty seats per game, they must be painted so deceivingly that nobody will notice.
At least until the bills come due.
The year after the Marlins won the 1997 World Series, they finished 13th in the league in attendance. That's excusable, as the owner decided that winning was yesterday's news and so the Marlins lost 108 games. But a few years later the Marlins won another World Series. The next year they did try to win, and did win 83 games ... and finished 14th in the league in attendance.
The Marlins and the Miami-Dade voters are about to conduct a grand experiment, and there's really no telling how it'll turn out. The fans probably will show up in drove in 2012, when the new ballpark opens. After that, though? There's little reason to think they'll show up in great numbers after that, even if the Marlins have good teams. Which doesn't mean they won't. Perhaps the accumulated weight of seasons and history will expand the fan base, to the point where the Marlins' attendance matches (or at least approaches) the market size.
And if not? I don't mean to minimize the impact of $634 million -- I would rather see that money plowed into schools and low-income housing and other social goods -- but over a number of years, $634 million is little more than a rounding error. What bothers me about this deal is that the Marlins franchise is now locked into its current home for many, many years. Even if nobody shows up to see them play, they'll be stuck there and some other, more suitable locale will be left without a baseball team. I'm far from a reactionary capitalist. But when you inhibit the free flow of money, you can wind up with some ugly situations.
(H/T: ShysterBall)
http://myespn.go.com/blogs/sweetspot/0-4-17/Marlins--37-000-seats-might-be-too-many.html