"The No. 16 Ford Fusion debuted with a special 2010 Census paint job at the Kobalt Tools 500 at Atlanta Motor Speedway on March 7. Driven by Greg Biffle, the car will increase awareness and encourage participation in the 2010 Census among hard-to-count populations living in rural parts of the country. The three-race sponsorship schedule lines up with key census mail-out and mail-back dates.
Next chance to see the 2010 Census-sponsored car: Food City 500 in Bristol, Tenn. (March 21, 1 p.m. on Fox)"
http://2010.census.gov/mediacenter/spread-message/special-events/kobalt-tools-500.php
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