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Really not that big of a deal. Any employer has a dress code, and it doesn't even require a tie. After Kobe and Iverson, and seeing fans and dollars start to lose interest, they're trying to clean up their public image. That's not 'whitening' anybody, that's good business sense. Hard to meet high-dollar payrolls when there's no one in the stands or watching on TV.
From insidehoops.com:
1. General Policy: Business Casual
Players are required to wear Business Casual attire whenever they are engaged in team or league business.
"Business Casual" attire means:
- A long or short-sleeved dress shirt (collared or turtleneck), and/or a sweater.
- Dress slacks, khaki pants, or dress jeans.
- Appropriate shoes and socks, including dress shoes, dress boots, or other presentable shoes, but not including sneakers, sandals, flip-flops, or work boots.
- "Team or league business" includes all activity conducted on behalf of the team or the league during which the player is seen by, or interacts with, fans, business partners, members of the public, the media, or other third parties. It includes arriving at games (car or team bus to locker room), leaving games (locker room to team bus or car), attending games when not in uniform, participating in team or league events with business partners or in the community, conducting media interviews, and making promotional or other appearances.
2. Exceptions to Business Casual
There are the following exceptions to the general policy of Business Casual attire:
a. Players In Attendance At Games But Not In Uniform
Players who are in attendance at games but not in uniform are required to wear the following additional items when seated on the bench or in the stands during the game:
Sport Coat
Dress shoes or boots, and socks
b. Players Leaving the Arena
Players leaving the arena may wear either Business Casual attire or neat warm-up suits issued by their teams.
c. Special Events or Appearances
Teams can make exceptions to the Business Casual policy for special events or player appearances where other attire is appropriate -- e.g., participation in a basketball clinic.
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