Biggest sports marketing BUST ever?

[underpants]

Well the Nike JoinBodie campaign seems to be going up in smoke. I like Bodie but this has GOT TO BE the biggest sports marketing bust ever......right?

Actually last summer American Express had a huge "Andy vs. Mojo" campaign coming out for the US Open but Andy lost in the first round...D'OH!

http://sports.espn.go.com/espn/page2/quickie?date=050831

Who can forget Reebok's "Dan v.s Dave" from 1992?

So what is the biggest?

[jakefrep]

1. I would say it's Dan v Dave...

..As I recall, one of those guys didn't even make it to the Olympics.

[Ravenseye]

2. yeah Dan v Dave

What a laugh.

[dr.zoidberg]

3. Right now, it's Dan vs. Dave.

Hell, one of them didn't even qualify. That still makes me giggle. Bodie Miller could join them if he doesn't medal in his last event. If he can get at least one medal, then his campaign would be considered disappointing as opposed to a bust.

[kick-ass-bob]

4. Dan and ....

who?

At least Bode made the freakin Olympics.