Apparently he was a red-ass Republican (which I do not doubt) but
this info from his bio is more significant here in the Sports forum:
When NFL owners rebuffed Hunt's attempt to buy a franchise and move it to Dallas, Hunt - ignoring his father's advice - founded the AFL. He owned one of the AFL's eight original teams from the inaugural 1960 season, the Dallas Texans. ...
...by then, the (NFL) championship game had been christened the Super Bowl. Hunt came up with the name while watching his children play with a SuperBall. ...
In 1967, Hunt was one of 10 original founding partners in the Chicago Bulls basketball franchise. He was the last remaining original owner.
Also in 1967, Hunt started the first organized effort at a pro tennis tour with World Championship Tennis, and in 1968 he helped bring pro soccer to the United States with his Dallas Tornado of the old North American Soccer League.
In 1969, Hunt tried to buy Alcatraz, the island in San Francisco Bay that once housed a federal prison, and develop it with a tourist park and shopping destination. The idea died amid local protest.
Alcatraz, of course, bacame a hot tourist attraction without Lamar Hunt's investment.