HRC Launches “Buying for Equality” iPhone App - equips pro-equality shoppers with rankings

[jefferson_dem]

HRC Launches “Buying for Equality” iPhone App
January 5, 2010 11:06AM
Michael Cole



The Human Rights Campaign’s “Supporting Businesses That Support Us” campaign goes high-tech this new year with a free iPhone application that equips pro-equality shoppers with rankings of popular American brands at their fingertips.

The “Buying for Equality” iPhone application (available at www.hrc.org/iPhone) puts information directly in the hands of consumers in an easy to read format that divides businesses and their consumer products into red (brands to avoid), yellow (brands that have made some progress) and green (brands to support) categories to help consumers support businesses that support LGBT equality.

These color-coded rankings are based on a company’s score on the HRC Corporate Equality Index (www.hrc.org/cei), a nationally recognized benchmark that scores major American corporations based on their workplace policies and commitment to fairness for their LGBT employees.

<SNIP>

http://www.hrcbackstory.org/2010/01/hrc-launches-buying-for-equality-iphone-app/

[proud2BlibKansan]

1. Great idea!

Is it a free app?

[Occulus]

3. Yes n/t

[BR_Parkway]

2. great concept