Anti-Gay Boycotts Not Supported Poll Suggests

[Ian David]

Anti-Gay Boycotts Not Supported Poll Suggests
by Doug Windsor 365Gay.com New York Bureau

Posted: December 1, 2004 12:01 am ET

(New York City) A new survey of consumers indicates that few consumers care about companies positions on gays and lesbians. The poll, by Opinion Research Corporation, found that few Americas felt they would be swayed one way or the other if companies ran ad campaigns targeting the gay community.

In fact, two-thirds (68 percent) of American adults surveyed in the national poll indicate that knowing a company promotes its products or services to gays and lesbians has no effect on how they feel about the company. And, the vast majority (81 percent) of respondents indicate it does not matter to them if a company whose products they use on a regular basis also promotes them to the gay and lesbian community.

But, the FH Out Front poll shows that although 8 percent of respondents said they would participate in such a boycott, more than double that number (20 percent) said they would speak out against similar boycotts.

http://www.365gay.com/newscon04/12/120104marketing.htm

[Gay Green]

1. Interesting and heartening that more than double the number of people...

...would be willing to denounce anti-gay boycotts than support them.

[Chovexani]

2. Didn't Disney's profits go up after the fundie boycott?

Remember when the fundies decided to boycott Disney because of Gay Day? I seem to recall reading somewhere that Disney's profits actually went UP.

I always love to go to fundie sites to see what they're boycotting so I know who to patronize and write letters of support to. :P