http://www.azstarnet.com/allheadlines/149133Open the Web site for Arizona Together — the group opposing a ballot initiative that would ban gay marriage with a state constitutional amendment — and you'll have a hard time finding the word "gay."
What you will find are pictures of a paramedic, a fireman and a gray-haired man with a mustache who looks like he could be your dad.
The two-paragraph blurb on the home page, www.noprop107.com/home.cfm, talks about children, families, seniors and "unmarried couples," but there's never any mention of same-sex couples until you sift through the additional pages of the site. Even when they are mentioned, it's to point out that the initiative isn't about same-sex couples.
The approach goes further than just the group's Web site. Since launching its campaign to defeat Proposition 107, the Protect Marriage Arizona initiative, Arizona Together has mounted a careful strategy that focuses almost exclusively on the effect it says the initiative would have on straight couples who choose not to legally marry.