Why the food press rarely talks about dollars and cents.
By Sara Dickerman
Sky-high gas prices partnered with record-setting corn and wheat prices have led to what the AP calls "the worst case of food inflation in nearly 20 years." In combination with a looming recession and the deflation of the real-estate market, these high prices mean that the everyday grocery bill is overwhelming Americans. And yet a happy hedonism still dominates the food media; turn to the food section of your city paper and you'll learn where to spend $120 a pound on jamón ibérico or where to taste a flight of pricy olive oils. When such outlets deign to consider cost, they tend to produce "frugality stunts": Think of the recent New York Times articles on cooking with 99-cent ingredients or the countless Top Chef challenges in which contestants turn out high-end fare from tin cans and vending machines. Even a "cheap eats" restaurant review, when defined at "less than $25 a head," exceeds the national daily average spent on food by about $18.50 (PDF).
As an industry, we rhapsodize about la cucina povera—that is, "poor food" like polenta, beans, and braise-worthy cuts of meat like short-ribs and pigs trotters—but we rarely talk about cooking in terms of dollars and cents. When food writers and producers advocate economy, they're usually talking about time—churning out recipes for fast, easy, everyday weeknight meals that can be prepared in minutes. The dollar-savvy recipe is far less common. Why, even as the economic news turns grim, is it so unusual for the food media to take cost into account?
http://www.slate.com/id/2189234/?GT1=38001Nice article and overdue. I've recently gotten rid of most of my "jaded palate" cookbooks that called for exotic and expensive ingredients. As I grow older, my tastes have become much plainer and I no longer want to recreate gourmet fare. I just want something nutritious and tasty on the table, thanks, and I don't want to spend my whole day cooking it and cleaning up after it's done. I've pared down the Chinese ingredients to the few I use often and limited my vinegars to cider, white wine, balsamic and the cheap white stuff I use in the laundry.
In other words, I've been there and done that and I'm sure my "jaded palate" collection will find new homes at the next library book sale.