When business people need a crystal ball, they turn to consultant Laura Day, the 'intuitionist.'
When Seagate Technology, the $11 billion-a-year maker of hard drives for the Playstation 3 and Microsoft Xbox, went searching for a consultant to run one of its management workshops in the fall of 2006, it bypassed the usual list of Silicon Valley gurus. Instead, Seagate's executive director of software engineering, Gabriel Lawson, invited Laura Day—a stylish New Yorker with no tech experience—to train his Colorado-based team. "She was amazing," Lawson tells NEWSWEEK, recalling Day's quick insights into the poor coordination between the company's research and marketing teams. "Anybody who can afford her will get 100 times their money's worth." What exactly is Day's expertise? While she likes to downplay it as mere "intuition," her clients prefer another explanation: she's a psychic.
Day's feel for the unknown has become a hot commodity among certain high-profile business people, bringing in hundreds of thousands of dollars a year for the 49-year-old mother in the process. The William Morris talent agency has used Day to help it decide whom to represent and how to help the company grow. "It's like looking over at your opponent's cards in a poker game," says Jennifer Walsh, executive vice president of William Morris's literary department, which reps Day. A big Hollywood producer says Day advised him in 2006 to pass on a can't-miss animated film, predicting it would bomb at the box office. It did. (The producer didn't want to be named for fear of public ridicule.)
A Manhattan attorney who serves as special counsel to several white-shoe law firms has used Day's insights to help her select juries and anticipate the opposing team's arguments. "Day saves me thousands of minutes on my cell phone" working a case, says the attorney, who also didn't want to be publicly identified.
...more...
http://www.newsweek.com/id/142632?GT1=43002