Look for Air Force logo this NASCAR season

[unhappycamper]

Look for Air Force logo this NASCAR season
Staff report
Posted : Friday Nov 14, 2008 11:26:53 EST

The Air Force announced Wednesday that it will sponsor the No. 10 car driven by Reed Sorenson for the 2009 NASCAR Nextel Cup season.

The sponsorship is with Gillett Evernham Motorsport, the car’s owner.

The Air Force’s advertising agency, GSD&M Idea City, organized the sponsorship and will roll out a multimedia advertising campaign early next year to support the partnership.

The Air Force is both a primary and associate sponsor for the No. 10 car driven by Sorenson, a 22-year-old three-time winner in the Nationwide Series. As a primary sponsor, the Air Force will be featured in the car’s paint scheme in four of 38 NASCAR races this season.

“Advertising and marketing that goes beyond the race track will help us connect with fans and emphasize the speed, power, precision and team work that is common to both NASCAR and the Air Force,” Col. Timothy Hanson, Air Force Recruiting Service strategic communications director, said in a statement.


Article at: http://www.airforcetimes.com/news/2008/11/airforce_nascar_111408/%2e