This is what really happened in August. His poll numbers were up throughout August, until he personally engaged. What really hurt was the media distorting the poll numbers and underreporting the crowds turning out at his events. If his tour had been given the same coverage as Clinton's in 1992, he'd have steamrolled right over the Republican convention and right into the White House.
On August 4, the Swift Boat Vets released a new ad, after having been knocked down by the campaign in May. From Media Matters, “in an August 5 interview with the Associated Press, Senator John McCain (R-AZ), "a former prisoner of war in Vietnam, called the ad criticizing John Kerry's military service 'dishonest and dishonorable' and urged the White House on Thursday to condemn it as well."
Between August 4 and August 19, Cutter said the campaign relied on the news media, surrogates and 700 letters to the editor to discredit the charges, including Carville taking on O’Neill on Crossfire on August 12.
On August 19 at the IAFF convention, Kerry stated "They're a front for the Bush campaign. And the fact that the president won't denounce what they're up to tells you everything you need to know: he wants them to do his dirty work.” After noting the Navy records that awarded him his medals, he added "Thirty years ago, this was the plain truth. It still is. And I still carry the shrapnel in my leg from a wound in Vietnam.”
The campaign releases Rassmann ad, "All these Viet Cong were shooting at me. I expected I'd be shot. When he pulled me out of the river, he risked his life to save mine."
On August 21, the campaign released the internet ad “Old Tricks” along with this statement: “A front group for the Bush campaign called "Swift Boat Veterans for Truth" is continuing to spread their lies about John Kerry's military record. Their statements have been contradicted by official Navy records, the New York Times, the Washington Post, the Chicago Tribune and every man who served under John Kerry -- yet George Bush refuses to condemn their tactics. Through his silence, George Bush is approving their action. And Bush campaign officials in Florida are even promoting events for this front group.
Enough is enough. No matter what these Bush campaign shills now say, John Kerry's commanders remarked in 1969 that, "In a combat environment often requiring independent, decisive action, LTJG Kerry was unsurpassed." In fact, all of John Kerry's performance reports (available on our website) display an absolutely heroic record of service.”
On August 25, Max Cleland attempted to deliver a letter to George Bush asking “where is his shame to attack a fellow veteran who has distinguished himself in combat?"
So, why did Senator Kerry’s numbers begin to fall AFTER he launched his attack against the Swift Boat Vets. Interestingly, The American Enterprise magazine has this opinion “The media establishment finally took notice when Senator Kerry attacked you publicly on August 19.” O’Neill agreed.
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