Basically, he seems to be saying people like being blinkered by a bumbling idiot better than they like being blinkered by someone who is coherent and can speak normally. Interesting..."Decoding the Candidates"
by Steven Pinker
Next week voters will consider two major candidates for president who have spent many months talking to them. The voices and messages are familiar enough by now. But what has also become clear is that one of these two men has fought a long and losing battle with the English language.
George W. Bush has a disconcerting habit of saying things that don't mean anything (''expectations rise above that which is expected,'' ''more and more of our imports come from overseas'') and an even more disconcerting habit of saying the opposite of what he means (''100 percent of the people will get the death tax,'' ''if you say you're going to do something and don't do it, that's trustworthiness'').
The Bushism is challenging the malapropism as an eponym for lexical near-misses: ''a system that suckles kids through,'' ''quotas vulcanize society.'' Even cliches betray him: ''We ought to make the pie higher.''
Yet as lists of Bushisms circulate on the Internet, Mr. Bush's support seems little damaged. A bit of background on how language works can help explain why Mr. Bush's gaffes don't seem to have hurt him.
First, many people know they can't believe everything they read. Dan Quayle did not say on a trip to Latin America that he wished he had paid more attention to Latin in high school. The story quickly jumped from a comedian's monologue to the ''Quayle quotes'' making the electronic rounds.
Also, anyone who has experienced the horror of seeing his spoken words transcribed knows that speech is meant to be heard, not read. Even among the articulate, verbal give-and-take is filled with false starts, garbles and statements that make no sense out of context. In 1991 the Supreme Court upheld the common practice among journalists of doctoring the wording of quotations, acknowledging that to reproduce a person's words verbatim often is to make him look bad. Transcribed speech can look especially ludicrous when it comes from a sleep-deprived candidate trying to sound lofty enough to win sympathy and vague enough not to tie his own hands.
http://pinker.wjh.harvard.edu/articles/media/2000_10_31_newyorktimes.html