Will 7UP be Sued?

[erpowers]

I am now wondering if 7UP will be sued for false advertisement like Blockerbuster Video was sued for false advertisement. Today I went and picked up one of the the new "Now 100% Natural" 7UPs. I went to get in today because yesterday I bought a USA Today newspaper and inside the newspaper was a coupon for a free 2-liter of the all new "Now 100% Natural" 7UP. After I opened the 7UP I decided to check and see if it was really "100% Natural" as the company claimed and what the five all natural ingredients where that the commercial for the drink advertised. Can you guess the those natural ingredients are? Well here they are: Filtered Carbonated Water, High Fructose Corn Syrup, Natural Citric Acid, Natural Flavors, and Natural Potassium Citrate.

I would at this point like to say that through most of the time that I was writing this I was laughing. I just found it funny that the Dr. Pepper/Seven UP company would advertise their product as all natural when it was not. I found it additionally funny that myself and the Dr. Pepper/Seven UP company seem to have totally different ideas about what all natural means. I thought I might see an ingredients list that included: Lemons, Limes, Water, and Sugar. It also made me laugh that for the most part to make their drink natural the company just put the word natural and filtered in front of all the ingredients. As I was writing this post I was thinking; funny how all one has to do the make Citric Acid natural was the put the word natural in front of Citric Acid. I never knew there was a such thing as natural Citric Acid. So can someone tell me how to get Natural Potassium Citrate? :sarcasm: :rofl:

[myrna minx]

1. Do you expect a Carlyle Group beverage to be honest?

:rofl: :hi:

on edit: Link
http://www.thecarlylegroup.com/eng/portfolio/portfoliol5-1889.html

[xultar]

2. Isn't citric acid in citrus? Thus natural?

[reichstag911]

3. They shoulda said...

...Natural High Fructose Corn Syrup...D'oh!

[KansDem]

4. High fructose corn syrup is now considered "natural?"

Perhaps in Corpo-world, but this shit is what's doing us in as a nation:

Sucrose is composed of glucose and fructose. When sugar is given to rats in high amounts, the rats develop multiple health problems, especially when the rats were deficient in certain nutrients, such as copper. The researchers wanted to know whether it was the fructose or the glucose moiety that was causing the problems. So they repeated their studies with two groups of rats, one given high amounts of glucose and one given high amounts of fructose. The glucose group was unaffected but the fructose group had disastrous results. The male rats did not reach adulthood. They had anemia, high cholesterol and heart hypertrophy—that means that their hearts enlarged until they exploded. They also had delayed testicular development. Dr. Field explains that fructose in combination with copper deficiency in the growing animal interferes with collagen production. (Copper deficiency, by the way, is widespread in America.) In a nutshell, the little bodies of the rats just fell apart. The females were not so affected, but they were unable to produce live young.

"The medical profession thinks fructose is better for diabetics than sugar," says Dr. Field, "but every cell in the body can metabolize glucose. However, all fructose must be metabolized in the liver. The livers of the rats on the high fructose diet looked like the livers of alcoholics, plugged with fat and cirrhotic."

HFCS contains more fructose than sugar and this fructose is more immediately available because it is not bound up in sucrose. Since the effects of fructose are most severe in the growing organism, we need to think carefully about what kind of sweeteners we give to our children. Fruit juices should be strictly avoided—they are very high in fructose—but so should anything with HFCS.

and this...

There's a couple of other murky things that consumers should know about HFCS. According to a food technology expert, two of the enzymes used, alpha-amylase and glucose-isomerase, are genetically modified to make them more stable. Enzymes are actually very large proteins and through genetic modification specific amino acids in the enzymes are changed or replaced so the enzyme's "backbone" won't break down or unfold. This allows the industry to get the enzymes to higher temperatures before they become unstable.

Consumers trying to avoid genetically modified foods should avoid HFCS. It is almost certainly made from genetically modified corn and then it is processed with genetically modified enzymes. I've seen some estimates claiming that virtually everything—almost 80 percent—of what we eat today has been genetically modified at some point. Since the use of HFCS is so prevalent in processed foods, those figures may be right.

The Murky World of High Fructose Corn Syrup

Yeah..."natural" :eyes:

[Dora]

11. They should be sued, and they should recall the product.

"natural" :eyes: I've always understood that something is natural if it occurs naturally in nature. HFCS is manufactured. I'll assert there's a broad distinction between processing a plant (sugar cane, sugar beets) to extract sugar, and processing a corn starch in order to manufacture a different kind of sugar. There's nothing natural about HFCS. We've eliminated it from our diets, and when I do happen to consume HFCS, I can tell.

from wikipedia http://en.wikipedia.org/wiki/High_fructose_corn_syrup

High fructose corn syrup (HFCS) is a newer and sweeter form of corn syrup. Like ordinary corn syrup, it is made from corn starch using enzymes. The process of developing HFCS was discovered by Japanese researchers in the 1970s. HFCS, along with trans fats, are recently engineered food products that have been linked to health problems such as obesity and diabetes.

By increasing the proportion of fructose, a syrup is produced which is more comparable to an ordinary sugar (sucrose) syrup in its ratio of fructose to glucose and in its sweetness. This makes it useful to manufacturers as a possible substitute for ordinary sugar (sucrose) in soft drinks and other consumer goods.

Through processing, the fructose content can be increased to 55%, yielding a product that has the same sweetness as sucrose, or higher. Common commercial grades of high fructose corn syrup include fructose contents of 42%, 55% (used in soft drinks and equivalent to caster sugar), or 90%.

(more at the link)

[Systematic Chaos]

5. Well they need to say SOMETHING...

...to make people feel better about the fact that they are drinking something that will drive their blood pH into the ground like a tent spike (and sadly I say that as someone who is having a hell of a time shaking the diet soda habit and those chemical sweeteners are farking POISON). :(

[northzax]

6. potassium citrate is a natural chemical

as is citric acid. you can find Potassium Citrate in most fruits, and you can find citric acid in all citrus fruits.

go pick an orange from a tree, bite into it, and you are eating Potassium Citrate and Citric Acid. so that's where you get it.

oops.

[Systematic Chaos]

7. I think the problem is with the corn syrup.

You would need to eat a roomful of corn to get the equivalent in corn syrup of one 2-liter of 7-Up. Well, close to a roomful anyways.

[northzax]

16. well sure, high fructose corn syrup is pretty evil

but it is natural, after all.

and I was responding to the OP's claiming that Citric Acid and Potassium Citrate are not natural chemicals. As far as I'm concerned, anything naturally present in an orange is a natural chemical, don't you think?

[dipsydoodle]

8. Maybe they just get

someone with a kidney problem to pee citrus acid into the vats.

I use 7UP etc to clean off 100 years of dirt and corrosion from banjo parts just by leaving them to soak in it for 24 hours. If you saw the result I don't think you'd drink the stuff anyway.

[hootinholler]

9. You put the lime in the coconut...

An mix em both up!

-Hoot

[meganmonkey]

10. In food labeling, the use of the word "Natural" is not regulated

For example (and maybe this is changed now) several years ago I was researching Monosodium Glutamate and found out it could legally be labelled as "Natural Flavor" or Artificial Flavor".

Bottom line, "Natural" doesn't mean shit on food packaging.

on edit: Neither does "free-range" on meat/egg products, btw.

[Goblinmonger]

12. Hey

I have a high fructose corn syrup spring in backyard. Don't knock it till you have tasted it fresh out of the ground.

[Brazenly Liberal]

13. Well,

all those ingredients do occur in nature. Ergo, they are natural. Citric acid occurs naturally in lemons and limes, which are what 7-up is supposed to taste like. Potassium citrate is a metabolite that occurs naturally in both plants and animals.

"Natural" has a positive connotation it doesn't necessarily deserve. Poison toadstools are natural, but I wouldn't eat one. Poison ivy is natural. So are some pretty deadly pathogens.

[Brazenly Liberal]

14. correction

high fructose corn syrup is a processed form of a natural ingredient. Not sure if that would be considered natural.

[obreaslan]

15. On the molecular level, I guess all chemicals are natural....

:sarcasm:

[Toots]

17. What in their ingredient list do you consider unnatural?

Maybe you don't like them pandering to the "health food" people but I can't see where their advertising is false. Just because you extract and isolate an ingredient from a product (like citric acid from an orange) doesn't mean your extraction is no longer a natural ingredient.

[erpowers]

19. Just About Everything

I understand citric acid and Potassium citrate comes from plants and animals, but filtered Carbonated water and high fructose corn syrup are definitely not natural. Like I said my defination of natural is different from that of 7UP's defination of natural. I guess in some way and in some sense of the word those ingredients are natural. However, for me just about all of the ingredients are not natural.

They said the drink is 100% natural, but just about every ingredient in the drink can be found in all the other drinks. If I am to agree with them calling their drink 100% natural than I would think I should agree with coke calling their drink 100% natural. It is not about the pandering. I just think if you are going to call your drink natural do not have words like citrate in the ingredients list.

[HiFructosePronSyrup]

20. You'd rather have pond water?

And corn husks?

The fact that it's in an aluminum can, and sitting in a refridgerator, sort of implies that it's been processed to some degree.

But water and corn remain natural.

[HiFructosePronSyrup]

18. Potassium citrate = conjugate base of citric acid.

Is corn syrup natural? Technically.

Natural flavors? Quite posssibly made from petrochemicals. But the end result the same.

Citric acid? Of course it's natural. It's in citrus fruit.