GOP War on Terror Propaganda bible by Frank Luntz

[LSK]

As described on the Randi Rhodes show today (http://www.therandirhodesshow.com/live/), GOP Strategist wrote a guide for "selling" the public on the War on Terror.

COMMUNICATING THE PRINCIPLES OF PREVENTION & PROTECTION IN THE WAR ON TERROR

The overwhelming amount of language in this document is intended to create a lexicon for explaining the policy of “preemption” and the “War in Iraq.”

Please do not underestimate the importance of these rhetorical nuances. Let us understand the stark reality of public opinion which provides the context for this language research. Like it or not, the situation in Iraq is the poster-child for the War on Terror. It is today’s ground zero. You must develop a better way to talk about Iraq in the greater context of the War on Terror. Here are the five essential message points:

1. "9/11 changed everything” is the context by which everything follows. No speech about homeland security or Iraq should begin without a reference to 9/11

2. The principles of “prevention and protection” still have universal support and should be addressed prior to talking about Iraq.

3. "Prevention at home can require aggressive action abroad” is the best way to link a principle the public supports with the policies of the Administration. “It is better to fight the War on Terror on the streets of Baghdad than on the streets of New York or Washington.”

4. “Terrorism has no boundaries, and neither should efforts to prevent it.” Talk about how terrorism has taken the lives of the British, the Spanish, Italians, Germans, Israelis, innocents from all across the globe. Remind listeners that this is truly an international challenge. “Americans are not the only target"

5. "The world is a better place without Saddam Hussein.” Enough said.

http://www.zephoria.org/lakoff/files/Luntz.pdf

[C_U_L8R]

1. Republicans are suckers for Luntz

the rest of us see him for what he is... a huckster and a phony

[Poiuyt]

6. With bad hair

I wonder how the common Joe would feel knowing that he's been taken for a ride?

[BOSSHOG]

2. Bottom line

keep the religiously insane stirred up. Overwhelm those who oppose us with intellect and reason with sheer brute force. luntz is scum who, if christianity is an accurate entity, will burn in hell for eternity.

[LSK]

3. kick

[Humor_In_Cuneiform]

4. I heard this driving home too. Don't those phrases just sound

so very very familiar?

What kind of mindset is willing to repeat word for word what they are told to? Oh yea, I know. It is the authoritarian mindset of the conservatives without conscience that John Dean described in his book and oped.

I wonder if most voters would have a reaction to knowing the precise words came from one person, but are repeated over and over and over, like propaganda in a fascist regime.

Jon Stewart has helped point it out already, with his hilarious montages of the same exact phrase from right wing person after person.

To give myself hope, I keep reminding myself the American people saw through the Terri Schiavo PR stunt, and that was the first big dent in the popularity of the GOP.

[Harper_is_Bush]

5. check this article:

Conservative Party of Canada dancing to tune of Frank Luntz – the USA Republican strategist
http://allpoliticsnow.com/content/view/28/1/

[BrklynLiberal]

7. Kick. For more discussion