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Edited on Wed Jan-18-06 08:30 PM by rumpel
Unfortunately, I think certain specialized cable & satellite programming is not going to substitute good programming for the majority of the audience, who only receive their regular Network channels. Disney, who owns quite a few of those, are laden with ads, which to me only looks like a marketing channel with occasional content. (Aside form the fact that they are often labeled "The Evil Empire")
As all of these channels are controlled by the mega conglomerates it is only going to get worse. As you know the Networks are resisting the requirements of kid's programming hours to be spread evenly throughout the week. They circumvented the language of xx number of hours per week and concentrate all kids programming on Saturday.
It is more lucrative to have mindless off the wall material of shock value. Way back in the late 60's I wrote a book report in school about the effects mass media, "The Dumbing Down of The Masses". Brittney Spears & the successful marketing campaign. created just that. Just last night my daughter wanted to watch "American Idol" the audition phase. I watched it for the first time and may I just respectfully say is this what advertisers pay for? Then you have parents throwing $250,000 Bar Mitzvahs or birthday parties for their 15 and 16 year olds (I think I saw that featured on CNN). The craze of this make believe world which was originally marketed to the audience is now playing out in real life. So, the cycle is complete and it just keeps on feeding each other. (Consumerism, glamour and glitz)
Not many kids are interested in the subject of environment in form of television entertainment, nor anything perceived as "learning". Only good content and really creative minds can create programming that can merge the elements and make it feasible. But the corporate execs have to answer on ratings and have to translate that to dollars. In the last, especially 15 years, older experienced content creators were replaced by young fresh creators and writers, which in itself is not bad at all. It does get bad when it is not balanced. When one concept makes money, everyone rushes to bring something similar.
The difficulty parents always had is kids are naturally interested in "stuff" that is rather edgy or inappropriate, what changed is that there is so much more access to information, more "stuff", that all kids have, do and watch. Do you forbid TV, do you want your child be the outcast or do you homeschool? No one size fits all.
As for the environment I think kids today are far better informed than most kids 30 years ago were. That is due to public opinion, some good leaders in government, grassroots organizations and teachers. Most cities recycle, which did not exist 30 years ago, children do connect the reason with the action.
Other issues I am afraid are not doing so well, exactly as you point out - entertainment content - is 80% plain awful.
However, the mega corporations gobbled up all well to do independent production companies, so everything is now under this or the other corporate umbrella. Independent production houses have a chance of maybe 1 in gazillion. The corporations are only interested in the bottom line.
The entire society has to fundamentally realize what we are doing, including those who provide content. Public pressure is good place to start, however supporting good content and their funding sources (investors/advertisers) versus complaining on bad content is definitely a must, and something we can all do.
I work in the industry
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