Students told `Yale Shmale'

[IChing]

DANIEL GIRARD
EDUCATION REPORTER

Consider it a weapon of mass attraction.
Lakehead University is poking fun at U.S. President George W. Bush and his Ivy League alma mater
in an edgy new guerrilla marketing campaign intended to lure students to its Thunder Bay campus.
Dubbed "Yale Shmale," the $100,000 promotion features an image of Bush — Yale University, Class of 1968
— on posters that will be plastered on construction sites and other outdoor locations across the Greater Toronto Area.
"Graduating from an Ivy League university doesn't necessarily mean you're smart," reads the second of two posters set for release, "Choosing Lakehead does.

>>>>snip

[sakabatou]

1. Brilliant

[VegasWolf]

2. Bush's only academic achievement was using his daddy's money. nt

[bluerum]

3. Well. They make an excellent, irrefutable point.

[IntiRaymi]

4. The Ivy Leagues are overrated.

By and large, they represent an attempt to create a de facto royalty in this country. Bush is the prime example, as you can see from his background: Yale, Harvard.
But, one on one, graduates from those schools are distinguished by their connections, and not their innate talents.
In Boston, MIT enjoys a far higher reputation than Harvard does.

[xchrom]

5. hysterical!

[MADem]

6. They are right. Ivy League schools offer "connections" to others with

money, and not much more. And if you aren't rich, you'll spend half your life paying off those loans.

In this competitive business environment, there are fewer jobs for "layabouts with connections" where no work is actually done. If you cannot produce, or bring large chunks of cash to the enterprise, screw you and your fancy-schmancy degree!!!

EDIT--You forgot a link, I found one: http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=1156542610662&call_pageid=968350130169&col=969483202845

Interesting marketing technique, there:

The posters will be supplemented by university ambassadors cruising by teen hangouts in Smart Cars sporting the campaign logo to encourage students to check out http://www.yaleshmale.com.

That website, which links to the one for Lakehead, makes a more detailed pitch to consider the school.

"We believe the person you become after you graduate is even more important than the person you were when you enrolled," it reads in reference to Bush, whose policies have made him one of the world's most controversial figures.

"Go to a university that cares how well you do after you leave."

The campaign, which is also giving away a Smart Car lease and four portable PlayStation video games, is designed to grab the attention of youngsters in a market "where the majority of people don't even know we exist," said Fred Gilbert, president of the 7,600-student university on the shores of Lake Superior.....

[longship]

7. Better bundle up in the winter, there.

Lakehead Univ is in Thunder Bay, Ontario, on the north shore of Lake Superior (the big lake they call Gitchigumi). This is one of the most naturally beautiful areas of the entire planet. Heavily forested, rough Pre-Cambrian Shield rock, and lakes, rivers, and waterfalls *everywhere*. Lake Superior is in the Atlantic watershed, however the Arctic watershed begins only a short distance north of the lake. That means that the world's largest body of fresh water is fed by a narrow band of rivers and streams, and there are a multitude of them.

This area is unbelievably beautiful, but it is still harsh, unforgiving wilderness. Few people live north of the lake. Winters can be very, very brutal.

BTW, it's one of my favorite vacation areas. Jaw-dropping splendor.
Ya gotta beware at the moose crossings. ;-)

[TaleWgnDg]

8. Yale? Harvard? Did you say "Yale" or "Harvard?" Well . . .

.


If you were GeorgeJr, then what's there to be "smart" about? Huh?
And, the same for DaddyBush too.
.