Advertising magazine Brandweek lauds Olbermann

[finecraft]

http://www.brandweek.com/bw/magazine/features/article_display.jsp?vnu_content_id=1003189373

(snip) "As to the former, Couric squandered her Condi "get" with softballs and gadding about how guys might ask her out, giving Rice a pass on an ongoing web of misinformation that is administration's own official story. Those lies happened to be laid bare in connection to a conspicuous confluence, FNC's abortive Bill Clinton ambush and ABC's 9/11 retelling as fictionalized by an evangelical director and a undisguised neocon screenwriter. Rice's endorsement of that version of events went meticulously deconstructed in a report by a guy who is fulfilling the sacrosanct duty lost on his peers: Keith Olbermann.

See, amid it all, the ex-SportsCenter anchor is gaining deserved buzz and numbers for his MSNBC show Countdown, but not for shouting his own agenda at pointless guests, as do his Fox News and fellow MSNBC peers. No, he weighs the both mainstream newsmakers and -readers exhaustively against hard paper trails, reportage and their own words. He invokes Ed Murrow in his sign-off, and keeps his spirit alive in his eloquent weighing of both O'Reillyan and Disneyfied propaganda and Couric fluff against—what a lark—fact and common sense.

Water finds its level. Olbermann, even if buried on the cable spectrum, will keep building a niche on the strength of the simple measurement, per the mission, others have abrogated. And like Stewart, soon enough, he'll be, if not big cheese, another one that keeps siphoning off the viewers and trust that Q scores alone can't hold." (end snip)

GO KEITH!!!!! :)

[bobbolink]

1. Wow! Eloquently put!

Thanks, that's a great article.

I hope it buoys Keef during the times he feels down about it all, cuz this makes it clear he's a true :patriot:

[mod mom]

2. Well deserved praise for our hero Keith!

[Hissyspit]

3. On to the Greatest Page, Keith! n/t

[Raffi Ella]

4. Wooooo!GO KEITH!

:applause: :patriot:

:kick:

[spooky3]

5. Wow, everyone should read the whole thing!

It's unbelievable that such a strong piece would appear in a trade mag devoted to advertising (where one would assume they would not want to alienate others in the ad. industry)!

[bleever]

6. Agree. Gets to the root of KO's success, and Couric's failure.

Good one, eh?

[spooky3]

8. Absolutely, bleever.

[w4rma]

7. This article nailed it. (nt)