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Bush Socks US Taxpayers $200M/YEAR (!) for 2 Word Slogan:

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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:15 PM
Original message
Bush Socks US Taxpayers $200M/YEAR (!) for 2 Word Slogan:
'Army of One' Gets the Boot Military Hopes New Slogan Will Boost Recruitment

WASHINGTON (Oct. 10) - In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan - "An Army of One" - with one it hopes will pack more punch: "Army Strong."

The new approach, the fruit of a $200 million-a-year contract with a major advertising agency, was announced Monday by Army Secretary Francis J. Harvey. He said "Army Strong" will be the centerpiece of a multimedia ad campaign to be launched Nov. 9, timed to coincide with Veterans Day weekend.
Army officials acknowledge that recruiting during wartime is difficult, particularly with the Iraq war grinding on far longer than Bush administration officials expected and U.S. troops dying in battle almost every day.

"There's no question that we want to have a marketing boost right now, it's important to us," said Lt. Gen. Robert L. Van Antwerp, who oversees the recruiting effort as commander of U.S. Army Accessions Command.

http://articles.news.aol.com/news/_a/army-of-one-gets-the-boot/20061009114009990010?ncid=NWS00010000000001
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LSparkle Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:17 PM
Response to Original message
1. Sounds like Caveman to me: "Army Strong. Bush Dumb."
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:17 PM
Response to Reply #1
2. Yep. grunt grunt grunt.
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Kutjara Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:18 PM
Response to Original message
3. Who came up with that shit: Tarzan?
"Army Strong." What a crock of shit. Right along with "Sky Up" and "Cheetah Bad".
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:19 PM
Response to Reply #3
7. Army Strong! Rumsfeld WEAK!
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CatWoman Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:19 PM
Response to Reply #3
26. hahahahahahaha
:rofl:
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Lerkfish Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:18 PM
Response to Original message
4. LOL! these guys sure know how to waste money.
"Army Strong. Hulk Smash."
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:18 PM
Response to Original message
5. Maybe Frankensteins' Monster will be their spokesman...


"Army strong!"
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LSparkle Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:19 PM
Response to Reply #5
8. I keep hearing Tor Johnson (Ed Wood ensemble actor)
"Army strong. Tor strong. Tor go Army."
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:29 PM
Response to Reply #8
14. One of my FAVORITE films of all time, infinity!
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Clark2008 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:24 PM
Response to Reply #5
11. Now you know the wingnuts will think that's Frankenstein
Most of them have never read Mary Shelley's book, so they're not aware that Frankenstein was the monster's creator, not the actual monster.

:7
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:30 PM
Response to Reply #11
15. I said MONSTER already.
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Clark2008 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:59 PM
Response to Reply #15
20. Oh - I know you did.
I was speaking of the dummies who wouldn't know what you were talking about.

:hi:
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CatWoman Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:20 PM
Response to Reply #5
27. FIRE, BAD!!!
:rofl:
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gatorboy Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:19 PM
Response to Original message
6. ARMY SMASH PUNY HUMANS!!!! n/t
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Marr Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:20 PM
Response to Reply #6
9. L. M. F. A. O.
You win.
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:30 PM
Response to Reply #6
16. All your strong belong to us!
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lapfog_1 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:22 PM
Response to Original message
10. Anyone know what the annual recruitment goal is?

Cause I'm thinking that an offer of $1000 signing bonus would get them 200,000 warm bodies...

and cost them only $200 million. All without bothering a major advertising agency.
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truthisfreedom Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:25 PM
Response to Original message
12. for $200M i'll sell them my new slogan. how about "An Army of Me"?
oops, i guess i'll have to split some of it with Bjork.
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gatorboy Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:26 PM
Response to Reply #12
13. I got a better one.
"An Army without me"
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:31 PM
Response to Reply #13
17. Pee all that you can pee.
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Kutjara Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:12 PM
Response to Reply #12
24. How about "Army of None"? n/t
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central scrutinizer Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:46 PM
Response to Original message
18. Gort! Klaatu barada nictu!
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aint_no_life_nowhere Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 03:57 PM
Response to Original message
19. Sounds like something Mongo would say
"Mongo only pawn in game of life."
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Supersedeas Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:11 PM
Response to Reply #19
23. but some RW Ad Company is laughing all the way to the bank
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Donnachaidh Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:02 PM
Response to Original message
21. Stupid is as Stupid does
I think we should ban advertising agencies and PR firms.

Army Strong

Government Stupid.
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Generic Other Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:08 PM
Response to Original message
22. Army Strong?
Could they have bought an article or some verbs for 200 mill?
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bamacrat Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:12 PM
Response to Original message
25. Yep, sounds like a retard said it.
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CatWoman Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:21 PM
Response to Original message
28. will you guys fucking quit it???
THIS THREAD IS KILLING ME!!!!!

:rofl:
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MercutioATC Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:24 PM
Response to Original message
29. "All Your Base Are Belong To Us"
It's got better recognition within the demographic than "Army Strong"...
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Rex Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Oct-10-06 04:28 PM
Response to Original message
30. Dam...they waste 200 million a year on this shit?
I could have told them way back when that "Army of One" would be a total failure FOR FREE. Lemme say that again - FOR FREE.

Oh yeah, 'Army strong' won't work either and is worse in some ways. To bad no one listens. :eyes:
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svpadgham Donating Member (374 posts) Send PM | Profile | Ignore Tue Oct-10-06 05:04 PM
Response to Original message
31. Yeah, that's a stupid slogan.
"Army of one," was/is really lame as well. When I was in the Army we all thought that it was stupid because it went against the whole concept of the military: people working together for a common goal. We always wondered why they changed "Be all that you can be." Most everybody I served with liked it.
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