From
http://www.BuyBlue.org (They have links to profiles of the companies below):
ABC Advertisers: Don't air our commercials on Air America programs
In the News
Posted by Raven on October 31, 2006 - 8:48pm
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On this list you'll find the following names. I've taken the liberty of linking you to our profile of them (if one exists) or otherwise trying to show their political giving practices. All data comes from the 2004 election cycle unless otherwise noted.
* Hewlett Packard 120K, 59% to GOP
* Allstate 161K, 70% to GOP
* Bank of America 1.13M, 61% to GOP (note BofA now owns MBNA which donated 674K, 73% to GOP)
* BMW Motorcycles No contributions
* Cingular which is a partnership between SBC and Bell South 1.8M+, 65% to GOP
* Clorox 37K, 69% to Dems
* Coke 165K, 61% to GOP
* Dell 332K, 88% to GOP
* Denny's no contributions
* eHarmony 1k, 100% to GOP
* Exxon-Mobile 780K, 95% to GOP
* FedEx, 1.5M, 71% to GOP
* Goodyear, 243K, 89% to GOP
* Heineken, 43K, 77% to GOP
* Hershey, 34K, 95% to GOP
* Home Depot, 448K, 82% to GOP
* Hormel, 5K, 95% to GOP
* Hyatt, 164K, 94% to Dems
* JC Penney, 186K, 88% to GOP
* Kohls, 2K, 100% to GOP
* Kraft, 51K, 78% to GOP
* Levi's, 47K, 100% to Dems
* McDonalds, 107K, 95% to GOP
* Michelin, 26K, 90% to GOP
* Microsoft, 1.1M, 56% to GOP
* Nestle, 92K, 75% to GOP
* Nissan, No contributions
* Office Depot, 10K, 88% to GOP
* Procter & Gamble, 226K, 79% to GOP
* Pepsi, 309K, 68% to GOP
* Phillip Morris (Altria), 813K, 69% to GOP
* Pier 1, 41K, 99% to GOP
* Red Lobster (Darden - Olive Garden), 240K, 91% to GOP
* RE/Max, 85K, 100% to GOP
* REI, 6K, 100% to Dems
* Sherwin-Williams no contributions
* Sony, 265K, 53% to GOP
* State Farm, 45K, 65% to GOP
* Toys R Us no contributions
* True Value no contributions
* Visa no contributions
* Walgreens, 86K, 65% to GOP
* Wal-Mart, 1.7M, 78% to GOP
We cover most of the 90 brands/companies listed there and it doesn't take too much to see the pattern here. Right now at BuyBlue we've only got 2003-2004 election cycle data, but if you take a trip over to The Blue Fund and check out their list of blue companies you'll probably find this data reinforced for those that are publicly traded (The Blue Fund bases their list on political contribution data from the 1998 election cycle to the current cycle).
There are some notable exceptions in that list which I indicated with italics that either donated the majority of their political spending to Democrats or were apolitical.
I find this particularly interesting because it provides more evidence to confirm some of the things our research has shown. Despite protests to the contrary most companies do have a specific political leaning and you'll find that expressed time and time again through the actions of their leadership.
But let's put politics aside for a moment and look at this from a business perspective. It could be possible that all of these companies simply have brands that are incompatible with the demographic found on a progressive talk format. That's what you'd have to expect if politics wasn't a factor. (I won't claim to know much about the radio industry but I do know a decent bit about marketing and I have friends that have fed me facts here and there. But if I completely step all over something just make a comment and correct me.)