radio question: Why is noon to 3PM considered a good time-slot?

[Eric J in MN]

Rush Limbaugh, Al Franken, and recently Ed Schultz, are on from noon to 3PM Eastern time.

Why wouldn't they rather be on during the morning rush hour? Or during the evening rush hour?

[TwilightZone]

1. A lot of people listen at work

So, the noon to 3pm catches office workers, etc., just after lunch.

[melissinha]

3. I see that, but Morning rush hour is my best time

Whatever is on my local AAR affiliate from 6-8, is what I listen to, first it was Morning Sedition, then Rachel Maddow, then it was Young Turks. I only religiously listen at that time, though I listen the 11-2 timeslot most of the time.... Thom Hartmann, of course.

[jgraz]

2. It also translates to 9-12 PT

Catches workers and late(ish) commuters.

[gollygee]

4. Both east and west coasts are at work

and listening at the office.