NYT:Green is now good in advertising

[greenman3610]

http://www.nytimes.com/2006/12/28/business/media/28adco.html?_r=3&adxnnl=1&oref=slogin&adxnnlx=1167319463-Cc6ptEYSDA1lWCRLXcRD3A&oref=slogin&oref=slogin

The phrase and the concept — there is good money to be made in preserving the environment — is so often repeated that it has become a cliché. So it was probably inevitable that some enterprising advertising agency would figure that there is equally good money to be made from specializing in ads that promote greenness.

And, in fact, agencies with a green specialty are sprouting like alfalfa.

“When I started out in 2003 there were maybe five or six green agencies around,” said John Rooks, president of Dwell Creative, a three-person environmental ad agency in Portland, Me. “There’s got to be at least 50 of us now.”