BIG BUCKS TRUCK: International Truck and Engine Corp's MXT pickup truck can tow three regular-sized pickups. Pricing starts at $69,000 and the luxury model tops out at $85,000. - International Truck and Engine Corp. / Associated
Appetite strong for big trucks
Automakers say full-size models have loyal customers and help boost profits
By Dee-Ann Durbin
Associated Press
February 8, 2006
DETROIT -- High gas prices may be giving consumers monster headaches, but automakers are betting that hasn't curbed their appetite for monster trucks.
At the Chicago Auto Show, International Truck and Engine Corp. plans to debut its MXT pickup, a colossus with the ability to tow three regular-sized pickups. General Motors Corp. and Toyota Motor Corp. also are using the Chicago show to introduce big pickups. The media preview begins today, and the show is open to the public Feb. 10-19.
Tom Libby, senior director of analysis for the Power Information Network, a division of J.D. Power & Associates, said the full-size pickup segment has been steady even as sales of sport utility vehicles have plummeted.
"There really is no substitute for a full-size pickup," Libby said. "People who want that functionality can't find it anywhere else."
Large pickup sales were flat from 2004 to 2005, while large SUV sales were down 18 percent, according to Autodata Corp. Luxury pickups -- the Cadillac Escalade EXT, the Lincoln Mark LT and the Hummer H2 SUT -- saw sales spike 23 percent last year.
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